Social Media

Pinterest quickly became the top website for referral traffic, beating Facebook, Twitter, even Google. But according to All Things Digital, new Pinterest rules may make it more difficult for marketers to obtain website hits from Pinterest. Pinterest is now blocking three types of links when they are “pinned” by a user: Affiliate links will be […]

Which social networks are most popular among healthcare institutions? What are the benefits and concerns of using social media in healthcare? This new infographic released by Healthcare IT News answers these questions and more! Going Social in Healthcare This survey found Facebook to be the most popular social network among health professionals, followed by Foursquare.

Want to make sure your patients stay safe in the summer heat? From children to parents, to frequent tanners and athletes, we’ve got you covered! We created a Pinterest board with some of our favorite guides and articles with tips for having a safe and healthy summer. Visit our board and send us your favorite

If local moms represent a large portion of your target audience, it may be time to consider going social. According to a study by eMarketer, approximately 82% of mom Internet users will be on a social network in 2012. In addition, moms are more likely than the general population to “like” brands on Facebook! Which

Want to stay informed on news related to your industry, interests and location? Twitter announced yesterday the roll out of tailored Trends, helping you discover more relevant news and information based on the people you follow and your geographic region. Stay informed on healthcare news, updated on stories related to your specialty, and find out

Have you jumped on the Pinterest bandwagon yet? If not, you should know it’s third most popular social network in the U.S. and is visited by more than 18 million people monthly! In addition, Pinterest has the potential to further your practice’s online marketing and Search Engine Optimization (SEO) efforts. Want to learn how to

Last month, Google announced the launch of Social Analytics, allowing businesses to dig deeper into measuring the impact of their social media efforts. Divided into four key elements, Social Analytics provides data on: Sources: Which social networks bring website visitors? Pages: Which pages are most shared on social networks? Social Plugins: Which social buttons do

We often discuss using social media tools to reach new patients, but how about using social media to manage the health of existing patients? Studies show patients are moving past simply “liking” and “following” health topics on social media, and want to use these tools to help coordinate their own health.   72% of patients say

A new study from the Pew Research Center suggests that the number of Americans using “check-in” services has doubled in the past nine months. For those who don’t know, “checking-in” is a feature of several social networks like Facebook and Foursquare. It allows users to share their location with friends, family and colleagues. And, encouraging