One of the most frequent questions that we recieve from our clients is about the difference between SEO, SEM and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine ranking or start […]
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
If you’re looking to market your medical practice, you’ve likely come across two of the most common terms today – SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be hard for many to understand the fundamental differences between these two methods. Understanding these
Understanding the Differences Between SEO and SEM Read More »
Some marketing companies will tell you the sure fire way to get traffic from search engines is to spend money on a pay-per-click (PPC) campaign. They tell you: select keywords and spend $3,000/month. It’s the easy way to get traffic. Six months later, you’ve spent $18,000, and you don’t even know the number of patients
I Spend $$ on PPC, Why Don’t I Have Anything to Show for It? Read More »
It’s officially holiday season! With people scrambling to get gifts, Google and other search engines are often the go-to source to find the best local deals. If you want to boost sales this holiday season on a controlled marketing budget, consider running a pay-per-click campaign. Benefits of a PPC Campaign: Know how much you’re spending
5 Tips for Running a Successful Holiday Pay-Per-Click Campaign Read More »
Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet
The War on Free Clicks: Why You Should Run a Google Adwords Campaign Read More »
Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing. But
5 Tips for Creating Effective PPC Ads for your Healthcare Practice Read More »
Potential patients are using search engines to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click advertising, is a form of Internet marketing that promotes
What Search Engine Marketing (SEM) Can Do for Your Medical Practice Read More »
Last year, Google released a research study offering proof that organic and paid search results work together. (“Organic search results” means a listing appears because it’s relevant to given search terms, while “paid search results” are advertisements, such as pay-per-click ads.) Concluding that companies who did away with pay-per-click ads would suffer an 89% drop
Google Says Paid Ads Increase Clicks by 50% or Higher Read More »
It’s easy to see why Google is such a successful company. Unlike traditional channels such as print, TV, and radio, search engine marketing targets only users who have already expressed interest in what you have to offer. Furthermore, you pay only when a potential patient clicks on your ad and goes to your website. This
Thinking of Running Your Own Google Adwords Campaign? Read This First! Read More »
While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in
Common Misconceptions about SEM (Pay-Per-Click) Read More »
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