Search Engine Marketing

In today’s digital landscape, attracting new patients or clients quickly is a challenge for medical and legal practices alike. Organic SEO is essential for long-term growth, but sometimes, practices need an immediate influx of leads. That’s where paid search advertising (PPC) comes in. But how do you know when it’s time to invest in paid

When someone clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted well-crafted landing page, there’s a good chance you’re losing potential leads and conversions.  What is a Landing Page? A landing page is a dedicated web page visitors see after clicking an advertisement. Think of it

If you’ve worked on a pay-per-click (PPC) campaign with a digital marketing company, you’ve probably experienced the frequent complexity involved in determining the right cost-per-click (CPC). If you’re new to paid search—or if you need a quick refresher—here’s a detailed breakdown of the factors Google considers when calculating your CPC and how they interact to

Chances are, you’ve heard about pay-per-click marketing, more commonly referred to as PPC. Even if you are well-versed in marketing strategies, this one is daunting for even the most seasoned professional. There’s a reason managing PPC campaigns is its own career track – doing PPC incorrectly has the potential to waste an incredible amount of