Attracting new clients is a top challenge for legal practices. You may have tried search engine optimization (SEO) to improve your online visibility, or you might have tested paid ads (PPC) to bring in quick leads. But if you’re only using one strategy, you could be missing out on faster growth and better results. The […]
In today’s competitive healthcare landscape, having a strong digital presence is no longer optional—it’s essential. As more patients turn to Google to find and evaluate medical providers, the combination of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising can significantly impact your practice’s growth in 2025. When used strategically, these two marketing channels work together
How to Grow Your Medical Practice in 2025 Using SEO and PPC Read More »
In today’s digital landscape, attracting new patients or clients quickly is a challenge for medical and legal practices alike. Organic SEO is essential for long-term growth, but sometimes, practices need an immediate influx of leads. That’s where paid search advertising (PPC) comes in. But how do you know when it’s time to invest in paid
When Do You Need Paid Search? A Guide for Medical and Legal Practices Read More »
When someone clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted well-crafted landing page, there’s a good chance you’re losing potential leads and conversions. What is a Landing Page? A landing page is a dedicated web page visitors see after clicking an advertisement. Think of it
Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign Read More »
If you’ve worked on a pay-per-click (PPC) campaign with a digital marketing company, you’ve probably experienced the frequent complexity involved in determining the right cost-per-click (CPC). If you’re new to paid search—or if you need a quick refresher—here’s a detailed breakdown of the factors Google considers when calculating your CPC and how they interact to
What Impacts Your PPC Ad Cost? Read More »
Your website is supposed to bring in new clients to your practice. But do you know how many people are visiting your website? And do you know what the different types of traffic coming to your site mean? By keeping track of who is visiting, if they’re leaving, and why they might be, you can
Website Traffic 101: What Different Traffic Types Mean Read More »
Chances are, you’ve heard about pay-per-click marketing, more commonly referred to as PPC. Even if you are well-versed in marketing strategies, this one is daunting for even the most seasoned professional. There’s a reason managing PPC campaigns is its own career track – doing PPC incorrectly has the potential to waste an incredible amount of
A Beginners Guide to Paid Search Read More »
Have you ever heard people talk about what’s happening in “the SERPs” and nodded along, pretending to know where this mystical place is. If so, no need to be embarrassed. Let’s talk about it! What is a SERP? SERP stands for Search Engine Results Page. When you type something into Google and click go, what
Content and websites have had an evolving relationship. In the early days of the web, the standard thinking from ad agencies building out this new media was that bullet lists and limited copy were the only way to fly. The thinking was people online weren’t interested in ready copy; they were only interested in visuals
How to Write Great Content (A Guide) Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
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