As the COVID-19 pandemic has changed life in some way for all of us, there were even more unknowns for our plastic surgery practices. How would they fare during mandatory lockdowns and afterward? Would patients be wary of venturing out for any medical procedures, much less aesthetic ones? How would the whole virtual online world […]
Predictions for this Oddest of Years Read More »
Pregnancy, childbirth, and breastfeeding wreak havoc on a woman’s body, and those changes led to the popular “mommy makeover,” which combines a tummy tuck, breast lift, and liposuction into a single surgical session. Many of our MyAdvice plastic surgery practices have dedicated followings made up of women looking to reverse the effects of having children
Daddy Do-Overs Present Growing Marketing Opportunity Read More »
Bob Dylan may have written those words in 1964 as an anthem for societal change, but now the COVID-19 virus is writing the tune for medical practices around the world. As discussed in August’s first blog, the virus is changing the way things need to be done around your practice offices. Reconfiguring waiting rooms to
The Times They Are A-Changin’ Read More »
The dental world is a competitive one. There are currently over 200,000 practicing dentists in the U.S. This translates to roughly 60 dentists for every 100,000 people. In a given year, 600 more dentists start practicing than are retiring. That means your dental practice needs to stand out from the crowd. At MyAdvice, we’ve been
Marketing Your Dental Practice Read More »
As a doctor, dentist, dermatologist, or other specialty medical provider, it can be easy to assume your patients come to you through word of mouth, or from your affiliation with a healthcare network. After all, before 1977 that was the only way a patient found a practice. It was basically illegal for professionals such as
Medical Professionals Need Websites Just Like a Retail Store Read More »
Healthcare marketing used to be little more than counting on word of mouth. Potential patients usually found their dentist, dermatologist, or even their plastic surgeon by asking around at the office or from neighbors or friends. Of course, those were the days before the internet and practice websites. That has changed everything, and healthcare practices
Healthcare Marketing is Different Read More »
Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website
Why Pay-Per-Click Advertising is Right for Your Medical Practice Read More »
RealSelf is a free healthcare digital platform with a paid membership option that is open to dermatologists, plastic surgeons, and otolaryngologists. If you work on what RealSelf refers to as “core aesthetic” and meet their Healthcare Professional Listing Criteria (HCP), you are eligible for their free profile. RealSelf has risen up to become what is
Is RealSelf Worth Paying For? Read More »
SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant
Top 10 SEO Mistakes for Doctors & Medical Practices Read More »
How does health care marketing impact your patient volume? We’ve outlined the very basic monthly services you should invest in as a practice in order to see patient growth month over month.
Pros and Cons of Different Health Care Marketing Services Read More »