Local search can be an incredibly frustrating marketing strategy. Sometimes it can feel impossible to know if things are working if you don’t know what to look at. Luckily, there are a few metrics that can offer solid insights into whether your strategy is working or not. If you’re finding yourself unsure, check the following […]
3 Local Search Metrics You Should Be Tracking Read More »
If you’ve spent the time and energy to list your business on local directories, you’ve already taken some necessary steps to make grow your business using the power of local search. With all of the work you’ve likely already done, it can be tempting to take a “set it and forget it” approach when it
How Often Should You Audit Your Local Listings? Read More »
Photographs have always been a powerful tool to get users interested in a business or a product, and that truth certainly extends to local search profiles. The photos on your profile are more than just eye-catching engagement boosters, however, as adding photos regularly is shown to increase the number of requests for driving directions users
Everything You Need to Know About Your Local Search Photos Read More »
This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for
5 Ways to Improve Your Local Listings Read More »
Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when
Google’s Local Search Symbols, and What They Mean Read More »
The statistics don’t lie: the majority of people researching a business or a product start online. In 2022, 46% of all Google searches included local intent. People are choosing products and business because of their online presence, and eliminating options due to a lacking or negative online presence, making your online listings critical to your
Want Better Local Search Performance? Don’t Forget Reviews Read More »
Local search requires a lot of upkeep and monitoring. We’ve talked about how important accuracy is in local search, as well as how frequently you should audit your local listings for inaccuracies, but what happens to your listings if you cancel your subscription with a third-party service? Those directory listings don’t just disappear, so it’s
What Happens If You Cancel A Directory Listing Service? Read More »
Back in November and December of 2021, Google began rolling out the largest local search algorithm update since the Hawk update in 2017. Now that the dust has settled a bit, let’s take a look at the 3 biggest ways the update has changed the algorithm, and what it means for businesses with local listings.
What To Know About Google’s Largest Local Search Update In 5 Years Read More »
When a potential customer or patient is doing research looking for a business, they often don’t have a specific website. This is especially true for service businesses such as medical and legal practices. For information they turn to business information sites. But they often find incorrect information on these listings, and that incorrect information makes
Errors in Listings Create Exodus Read More »
There are different ways a potential client can find your business. They can ask a neighbor or coworker for a reference. They can see you in local ads, if you place them. They can see you pop up on pay-per-click ads when they’re researching a procedure your business specializes in and paid to advertise with
We All Need Local Search Read More »
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