Local Marketing

Search engines have never stood still. Over the past decade, we’ve watched Google evolve from a directory of blue links into a dynamic source of answers—adding maps, featured snippets, and reviews. Today, another major shift is here: AI-organized search results. If you run a medical or legal practice, these changes matter more than ever. AI […]

Running a medical aesthetics practice is a constant balancing act — from managing staff and inventory to fielding client questions and performing procedures. But one of the biggest hidden time drains isn’t on your treatment menu: it’s your digital visibility. If your medspa isn’t showing up on Google for the treatments you offer — or

Did you know 76% of people who search for a local business on their phone visit a business within 24 hours—and 28% of those searches result in a purchase? (Source: Google) If you’re a medical or legal practice trying to grow, local search isn’t just a nice-to-have—it’s essential. When someone types in “personal injury lawyer

1. Upload Tons of Images (More Images = More Trust) People want to know what to expect before they visit a business. The more images you upload, the more likely users will save your profile because they feel comfortable choosing you. 📸 What to upload: ✅ Exterior & interior shots – Make it easy to

Picture this: A patient is experiencing severe back pain and pulls out their phone to search for a nearby clinic. They type “back pain clinic near me” into Google, scan the first few results, and pick a clinic with good reviews and close proximity. If your clinic isn’t listed among those top results, that patient

With more patients searching for ENT practices online before booking an appointment or calling, ensuring your practice appears in local search results is more crucial than ever. However, if your local listings aren’t properly optimized, ranking high in search results can be challenging. If you want to boost your local presence for your ENT practice,

Nearly half of all searches conducted today are hyperlocal, meaning if someone were looking for a dermatologist, they’d likely type in “dermatologist near me.” You likely already know that optimizing your local SEO (search engine optimization) is incredibly important for the success of your dermatology practice – but you might not realize how easy it

We’ve written a lot about how to improve your local search, but how well do you know how Google is ranking your local search profiles? The criteria used to assess which local listings are the most relevant to local searchers might surprise you, but understanding how businesses are ranked can help you rank higher as