Want more email subscribers? How about more Facebook “likes?” According to eMarketer, a recent study done by Chadwick Martin Bailey found receiving discounts and offers to be the top motivation for consumers engaging with brands via email and Facebook. Consider Running Special Offers at your Practice Providing patients and potential patients with special offers and […]
Discounts and Offers Drive Online Participation Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
Online and traditional marketing both offer benefits. When successfully combined, your marketing dollars can go much further. Internet capable devices are more mobile today than ever. If a person sees your TV ad their computer, their iPad or mobile phone is probably within arms reach. In fact research shows that one of the most frequent
How to integrate Online and Offline Marketing Read More »
It’s time to start thinking about where you’re spending your practice’s marketing dollars! Studies show a significant shift in consumer trust in advertising, a result of social media and consumer-generated information becoming the new “go-to” for product and service information. If your practice’s advertising focus is strictly on more traditional forms of media, it’s time
Online & Social Advertising Are On the Rise! What Does it Mean for Your Practice? Read More »
Social media and blogs open up the opportunity for a very different type of marketing that can help give your practice more exposure. Instead of simply relying upon direct marketing and promotions to draw in new clients, you can connect with them on a more personal level by providing them with helpful information. You don’t
How Simple Education Helps Market Your Practice Read More »
In July of 2010, Microsoft and Yahoo announced a 10-year partnership deal that would allow Microsoft’s Bing search engine to more effectively compete with Google. Bing has effectively taken over powering the Yahoo search engine leaving Yahoo to man simply the ad sales (for both search engines). Changes & Benefits of the Bing/Yahoo Alliance for
2010’s Top Internet Marketing Stories: The Bing/Yahoo Alliance Read More »
Existing patients are an extremely valuable group to market to and communicating with them effectively not only increases return visits, but also the likelihood that they will refer others in their network to your practice. Here are some different avenues you can explore to make the most of your existing client base. Make the
How To Affordably and Effectively Market To Existing Patients Read More »
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