Digital Marketing

It’s time to start thinking about where you’re spending your practice’s marketing dollars! Studies show a significant shift in consumer trust in advertising, a result of social media and consumer-generated information becoming the new “go-to” for product and service information. If your practice’s advertising focus is strictly on more traditional forms of media, it’s time

Social media and blogs open up the opportunity for a very different type of marketing that can help give your practice more exposure. Instead of simply relying upon direct marketing and promotions to draw in new clients, you can connect with them on a more personal level by providing them with helpful information. You don’t

In July of 2010, Microsoft and Yahoo announced a 10-year partnership deal that would allow Microsoft’s Bing search engine to more effectively compete with Google. Bing has effectively taken over powering the Yahoo search engine leaving Yahoo to man simply the ad sales (for both search engines). Changes & Benefits of the Bing/Yahoo Alliance for

Existing patients are an extremely valuable group to market to and communicating with them effectively not only increases return visits, but also the likelihood that they will refer others in their network to your practice. Here are some different avenues you can explore to make the most of your existing client base.   Make the