A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power […]
New Facebook Advertising Feature: “Custom Audiences” Read More »
For the medical industry in particular, patient reviews are an essential part of establishing brand awareness, reputation and the enhancement of your SEO ranking strategy. But, what happens when an unsatisfied patient posts negative feedback about your practice online? Here are some tips and tactics to avoid and conquer negative online patient reviews! Start by
5 Ways to Prevent & Manage Negative Online Patient Reviews Read More »
Return on investment (ROI) and conversion rates are important business metrics applied to marketing strategies to determine the effectiveness of certain activities. However, calculating ROI and conversion rate only shows half the picture. ROI and conversion rates don’t take branding and micro conversions into account. Micro conversions are the small steps people take along the purchasing
Understanding Economic Value Read More »
Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used
Email Marketing is NOT Dead! Read More »
YouTube has its own internal search function that people use to find video content on the site. What plays into the YouTube’s search algorithm? It is basically three main components: content, views and engagement, and subscriptions. Like other search engines, YouTube’s search spider doesn’t play the actual video; therefore, your content is measured through your
YouTube’s Internal Search Algorithm Read More »
At MyAdvice, each and every team member puts huge amounts of hard work, effort and dedication into designing, developing and marketing thousands of healthcare websites. Each month we vote to nominate a “Website of the Month” internally. Check out our Pinterest board with some this year’s “Winning Websites.” Also check out our client portfolio for
Introducing MyAdvice’s "Winning Websites" on Pinterest Read More »
Earlier this year, Facebook launched Offers for Pages, letting businesses on Facebook share deals with fans. Users could claim offers from their Facebook news feeds and redeem the vouchers at stores to get discounts. Last week, Facebook announced several changes and additions to the Offers feature. Changes include: Offers are now available worldwide to all
Facebook Changes Offers Feature: What You Need to Know Read More »
We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management.
Practice Management Column: Benchmarking Your Practice’s Performance Read More »
Earlier this week, Twitter announced a new addition to Twitter profiles: “header photos.” Similar to Facebook’s Timeline cover photo, Twitter’s header photo is another image to better portray and express yourself to your Twitter followers. When you add your header photo, it will appear on your Twitter profile when viewed on mobile apps for iPad,
Twitter Rolls Out “Header Photos” Read More »
Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search
Healthcare SEO Tips: What NOT To Do! Read More »
