Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results […]
More Changes for Google Local Ads Read More »
Now that it boasts having over 50 million small business pages, Facebook wants to become a beacon for small business, literally. OK, that whole “literally/figuratively” business is overused and abused, but in this case it is spot on. Facebook recently released an actual beacon that works with small businesses to send out a signal to
Facebook Becomes a “Beacon” for Small Business Read More »
As a practice/small business owner you’ve heard it — you have to be on Facebook and possibly other social media platforms. We’ve told you that. After all, your patients will engage with your practice in ways they never would when in your office. If they had a bad experience, they are much more likely to
The Need to Do Social Media Right, or Leave It Alone Read More »
Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Google.com. Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects
How Google is Changing with Changes in Search Read More »
When it comes to your medical practice, your professional reputation can go a long way to helping you attract and win new patients. With more people searching the internet for health care services, it is critical that you manage your online reputation properly – starting with any negative reviews online.
Dealing With Negative Reviews: A Guide for Your Practice Read More »
How does health care marketing impact your patient volume? We’ve outlined the very basic monthly services you should invest in as a practice in order to see patient growth month over month.
Pros and Cons of Different Health Care Marketing Services Read More »
When Pinterest started out, no one knew quite what to make of it. It seemed to be a random place where people could pin stuff they liked on the Internet. That was then. Now Pinterest is big, and your practice should be on it. Here are a few reasons why. Lots of customers and potential
To Pinterest or Not to Pinterest, That Is the Question Read More »
When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours,
Improving Your Local Ranking on Google Read More »
Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. Adding videos to your website can help you stand out amongst the competition and open up new
The Benefits of Adding Videos to Your Site Read More »
Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60
It’s Not Hal, But RankBrain Learns for Google Read More »