We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former. […]
Facebook Tries to Reduce Clickbait Headlines Read More »
When the doctors, dentists, and dermatologists who are behind our MyAdvice practices were in medical or dental school, the last thing they worried about was a future of having to manage their reputation online in the presence of 65 online medical review websites. They didn’t think about having a Facebook page for their future practice
Don’t Yelp About Yelp — People Trust It Read More »
At MyAdvice, we manage and populate the Facebook feeds for many of our practices, but we do not manage Instagram feeds. Still, we know many of you are active on Instagram. So, to keep you looking sharp out there, here are common mistakes businesses make on Instagram and how to avoid them. Post to time
Handling Your Instagram Feed Read More »
It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study
Search on Phones is Now King Read More »
At MyAdvice, our mission is to make sure our client practice websites enjoy as much visibility as possible. For most clients, this entails a combination of both search engine optimization for organic search and pay per click advertising. Although we have always been big proponents of organic search, Google and Bing keep boosting the visibility
Some Advantages to Pay Per Click Advertising Read More »
“How is someone “liking” my practice going to help me increase my patient base?” “I’m not really into sharing what type of coffee I had before I opened the office this morning.” “I don’t use Facebook, so why should my practice?” Many of our practices are skeptical about the need for a practice Facebook page.
Social Media — It’s More Than Likes Read More »
At MyAdvice, we’ve been proponents of quality content from day one. Not only does quality content (particularly for medical practice websites) show expertise, it also aligns with the sophisticated/trustworthy image most practices need to attract new patients. Google is a believer in quality content, as well. In 2013 the company introduced a complete algorithm update
Machine Learning Looks for Quality Content Read More »
More and more practices are adding live chat capability to their websites. While first impressions of this new communication portal can seem somewhat intrusive, live chat actually breaks down the barriers with customers and potential customers. It allows customers to ask questions or book appointments without having to use the phone, which research shows customers
Why Live Chat is a Great Addition to Your Website Read More »
It’s easy to be irritated by how the Internet has changed some things with your practice. Sure, it has made it easier to get your name out there (especially when we move you up in search!). And it is easier for patients and potential patients to know exactly what procedures you specialize in. Plus, a
Handling Your Online Reputation Read More »
By now you’ve heard our views on the need for your practice to have its own Facebook page. It’s a great way to really engage with your patients (and potential patients) outside of your office, plus it’s free. Of course, the time spent making posts on your page isn’t free, but it’s oh so worth
Making the Most of Your Practice’s Facebook Page Read More »