We’ve talked about your Google My Business page for your practice in many blogs on our site. It’s a great tool to manage your practice’s online presence across Google, including in search and on Google Maps. It provides another avenue where potential patients can find your practice, and it’s free. What’s not to love? The […]
Give Your Practice a Short Name on Google My Business Read More »
Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad
Google and Broad Core Updates Read More »
Consistency is good in everything you do. There’s nothing more tiring than a friend who’s a no show every other time you make plans. And who needs co-workers who are diligent one day, worthless the next? It turns out algorithms like consistency, as well. When search engines are trying to figure out what a website
It Pays to Be Consistent Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you
Let’s Improve Your Local Ranking Read More »
Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years. For medical practices, that means if you have
Older Reviews Collect Dust Read More »
When you’re looking for a new Italian restaurant to check out in your town, or when you’re in a new city, you probably go to Yelp. Founded in San Francisco in 2004, Yelp has become the dominant site/guide for finding local businesses. And, unlike the Yellow Pages of yore, Yelp doesn’t simply provide the static
There was a time when “reviewers” were paid positions. Consumer Reviews made an entire magazine empire out of reviewing everything from baby cribs to cars. Siskel & Ebert were the trusted source to tell you if you should bother going to see a new movie or not. Every newspaper in every city and town had a
For Better or Worse — Dealing with Online Reviews Read More »
At MyAdvice, we’ve always been focused on getting our client practices to rank as high as possible in organic search. Since we’ve been building beautiful medical practice websites and optimizing them for search for 20 years, we’ve seen a tidal wave of change in search itself. It’s interesting to note that the iPhone is only
Understanding What They’re Searching For Read More »
At MyAdvice, we’ve been building the best looking, best-functioning medical websites on the Internet for over 20 years. But we’ve never been satisfied with just that. We’ve also made it our mission for those sites to rank in organic search. After all, what’s the point of having a great-looking site if no one’s looking at
Keywords and Your Website Read More »
No matter what you personally think of social media, as a practice owner you need to have at least a Facebook page for your practice. We’ve told you that in other blogs. But simply having a page isn’t enough; you have to keep the content fresh and the engagement active. You may not particularly like
Social Media — Engagement is Everything Read More »