There are countless components to the algorithms used by Google and Bing for organic search and how they affect the ranking of your practice website. That seems pretty obvious considering Google’s search algorithm has over two billion lines of code. We’ve talked about various important items, such as blogs (in this month’s first post), robust […]
Links to Your Practice Website Read More »
At MyAdvice we’ve been building the web’s most beautiful medical websites for over 20 years. But what’s the point in having a good-looking site if no one sees it? That’s why we’ve also been at the forefront of search engine optimization from the beginning — we were helping sites rank in organic search before anyone
The Importance of Blogs for Your Website Read More »
MyAdvice is a leading technology-enabled digital media company that has been managing the online footprint of private medical and dental practices nationwide for over two decades. After being recognized as one of the fastest-growing private companies in the U.S. three years in a row by Inc. magazine, MyAdvice continues its strategic growth initiative with the
MyAdvice Continues Its Growth By Acquiring docero Read More »
We all get too many emails. If you buy anything online these days, you are then set up for a daily email from said enterprise until the end of time…maybe longer. It seems dumb, obnoxious, overkill at its finest. Ah, but there’s method to this email madness, and it works. Still, if you’re a dentist
Dental Patients Don’t Equate Email Marketing with Root Canals Read More »
n June’s first blog, we talked about Google adding a feature to its Google My Business listings enabling business owners to shorten the URL to a manageable “short name.” This feature will make it easier for practices to share their Google My Business link on business cards, in-office signs, and other locations, which should increase
Study Shows Customers Prefer Business Websites to Google My Business Read More »
We’ve talked about your Google My Business page for your practice in many blogs on our site. It’s a great tool to manage your practice’s online presence across Google, including in search and on Google Maps. It provides another avenue where potential patients can find your practice, and it’s free. What’s not to love? The
Give Your Practice a Short Name on Google My Business Read More »
Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad
Google and Broad Core Updates Read More »
Consistency is good in everything you do. There’s nothing more tiring than a friend who’s a no show every other time you make plans. And who needs co-workers who are diligent one day, worthless the next? It turns out algorithms like consistency, as well. When search engines are trying to figure out what a website
It Pays to Be Consistent Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you
Let’s Improve Your Local Ranking Read More »
Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years. For medical practices, that means if you have
Older Reviews Collect Dust Read More »