When it comes to growing your small medical practice, few things matter more than your reputation. You can have the most specialized credentials, the most cutting-edge equipment, the most professional staff. Still, unless potential patients know about you and feel they can put their trust in you, it’s unlikely they will be beating a path […]
Think Your Medical Practice Is Too Small to Manage Your Online Reviews? Read More »
Over this past year and a half of COVID craziness we’ve all been home and on our computers far more than usual. That time spent can make anyone feel as if they have mad computer skills that may not be exactly the case. That could apply to the world of website design. Coincidentally your medical
Why Your Nephew Shouldn’t Design Your Firm’s Website Read More »
When we bring in a new client, they’re all on board with building a new, engaging website. They understand the value of well-written, interesting content. They like the idea of adding video and lots of photos. They like our focus on beautiful design, and they understand the need for the site to be mobile friendly
To Blog, or Not to Blog. That Is the Question. Read More »
Websites are like storefronts — you can show your potential clients what you know and what you offer, but it’s no longer enough to get them to actually walk through your front door. Without online reviews, SEO, and local search results, your storefront may as well be at the end of a cold, dark alley.
5 Reasons Your Medical Practice Needs to Pay More Attention to Online Reviews Read More »
Since we’re now in the back half of May, we should be fully immersed in the next update of the famed Google algorithm. What is the Google algorithm, you ask? It’s not actually just a single algorithm, but a combination of algorithms and ranking factors whose job is to retrieve data from its search index
Time for the Next Google Algorithm Update Read More »
There are different ways a potential client can find your business. They can ask a neighbor or coworker for a reference. They can see you in local ads, if you place them. They can see you pop up on pay-per-click ads when they’re researching a procedure your business specializes in and paid to advertise with
We All Need Local Search Read More »
Build. Measure. Learn You own or manage a business, but more than likely, your schooling was not focused on the business side of things. Yet, it is crucial to understand the measurements and data you should be looking at to help your business grow. Today’s blog post focuses on just that. Your business should always
How Customer Lifetime Value Impacts Your Business Read More »
Today, search is predominantly local. After all, what’s the value of responding to a search query for “Zoom Teeth Whitening” made by someone in Poughkeepsie with the website of a dentist located in Tucson? When you want a local business (versus a product that you’re having shipped to you), Google tries to show you relevant
Now’s the Time to Button Up Your Information for Local Ranking Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
No one short of Michael Crichton in one of his books could have predicted this past year in any part of life. COVID-19 made it a year to forget. This certainly was true for aesthetic practices, as everyone had to be closed for basically the back half of the winter and most of spring. The
What’s to Come for Aesthetic Practices in 2021? Read More »