Having a website with high engagement is a great goal for practices looking to bring in more business. But engagement has benefits beyond conversions. These signals are important to search engines too, which means they’re worth investing in if you want to rank higher in search results. Here are 5 tips that you and your […]
5 Ways to Boost Your Website Engagement (And Your Search Rankings!) Read More »
A good marketing department is able to show how it’s bringing leads and revenue into the business. What’s the key to successfully doing that? For one, tracking and auditing your marketing strategies to make sure they’re working as intended, but it starts even earlier in the planning and goal-setting phase. Without setting the correct goals
How to Set SMART Marketing Goals Read More »
Local search can be an incredibly frustrating marketing strategy. Sometimes it can feel impossible to know if things are working if you don’t know what to look at. Luckily, there are a few metrics that can offer solid insights into whether your strategy is working or not. If you’re finding yourself unsure, check the following
3 Local Search Metrics You Should Be Tracking Read More »
Chances are, you’ve heard about pay-per-click marketing, more commonly referred to as PPC. Even if you are well-versed in marketing strategies, this one is daunting for even the most seasoned professional. There’s a reason managing PPC campaigns is its own career track – doing PPC incorrectly has the potential to waste an incredible amount of
A Beginners Guide to Paid Search Read More »
Editor’s note: This is a guest post by MyAdvice Practice Growth Director Robbie Antosy. Robbie has been immersed in the aesthetic industry as a digital growth consultant for over a decade. Having been featured within various aesthetic publications + conferences like AmSpa, The Aesthetic Immersion and Dermascope, he is well-versed and empathetic in understanding the
6 Steps to Analyze Your Marketing Strategies Read More »
Technology and the Internet change at lightning speed, which means there’s a lot to keep up with. However, when we polled healthcare practices about their marketing efforts, 47% indicated they hadn’t updated their website in over a year, with 32% saying they hadn’t updated in over two years. The constantly changing technology means frequent changes
4 Signs It’s Time To Redesign Your Website Read More »
If you’ve spent the time and energy to list your business on local directories, you’ve already taken some necessary steps to make grow your business using the power of local search. With all of the work you’ve likely already done, it can be tempting to take a “set it and forget it” approach when it
How Often Should You Audit Your Local Listings? Read More »
It might sound like marketing buzz, but lead generation has become an incredibly important part of any marketing strategy. If you’ve ever heard discussions about lead generation and had questions about the process, why it’s important to the marketing process of a healthcare practice, or even wondered what exactly lead generation is, this article is
Let’s Talk Lead Generation – And Why You Should Care Read More »
In the digital age, dental practices face the challenge of standing out in a competitive market while ensuring an efficient, patient-centered experience. Online scheduling is a pivotal solution, offering a direct path to enhance patient acquisition and satisfaction. Let’s explore how this technology can be a game-changer for your dental practice, empowering you to attract
Harnessing the Power of Online Scheduling to Transform Your Dental Practice Read More »
Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional
5 SEO Metrics To Track – And What They Can Tell You About Your SEO Performance Read More »