It’s nice to have a bounce in your step. It’s fun to bounce a baby on your knee. It’s important to have adequate bounce when you buy a sand wedge. But for your medical practice website, too much bounce equals too few patients. Bounce rate. What is it and why does that matter to your […]
Are Your Site’s Visitors Bouncing Away? Read More »
At MyAdvice we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their practice’s offerings. They’ve plopped keywords throughout copy in an obvious ploy to use keywords, rather than to provide interesting, helpful content. And then they tell us
How’s Your Website Designed? Read More »
People always want to write off this or that thing for the next, supposedly, big thing. Movies were going to be the end of books. The healthy publishing business today, 100 years later, begs to differ. TV was supposed to end movies. Uh huh. Even Tiger Woods, the famous professional golfer, was said by everyone
Small Business Websites Are King Read More »
There are countless components to the algorithms used by Google and Bing for organic search and how they affect the ranking of your practice website. That seems pretty obvious considering Google’s search algorithm has over two billion lines of code. We’ve talked about various important items, such as blogs (in this month’s first post), robust
Links to Your Practice Website Read More »
n June’s first blog, we talked about Google adding a feature to its Google My Business listings enabling business owners to shorten the URL to a manageable “short name.” This feature will make it easier for practices to share their Google My Business link on business cards, in-office signs, and other locations, which should increase
Study Shows Customers Prefer Business Websites to Google My Business Read More »
At MyAdvice, we have a kind of split personality. One side of our persona is a tech geek, constantly staying abreast of how to keep our client websites optimized so they perform and rank in organic search. The other side is art geek, building the most beautiful medical practice websites that are engaging, aesthetically pleasing,
The Changing Face of Dermatology Website Design Read More »
We get it. You can instantly distinguish between an actinic keratosis and a basil cell carcinoma. You understand “The Mask of Pregnancy” isn’t an Edgar Allan Poe story. You know when a mole merits your attention or when it’s the harmless Cindy Crawford variety. And you’re surely not going to confuse contact dermatitis with contact
Getting Your Dermatology Website Under Potential Patients’ Skin Read More »
We recently wrote a blog all about getting your optometry website seen through search engine optimization; dotting your site’s I’s, so to speak, by making sure all of your contact information is consistent across the web; using social media, and other means. Those are all things we do every day at MyAdvice for hundreds of
A Focus on Optometry Website Design Trends Read More »
At MyAdvice, we’ve been building websites and optimizing them for search engines since before most people had even heard of the term search engine optimization. We believe websites need to serve as a de facto receptionist/tour guide for your practice. After all, once potential patients hit your site, you don’t want them to click away
Medical Practices Need Engaging Websites Read More »
More and more practices are adding live chat capability to their websites. While first impressions of this new communication portal can seem somewhat intrusive, live chat actually breaks down the barriers with customers and potential customers. It allows customers to ask questions or book appointments without having to use the phone, which research shows customers
Why Live Chat is a Great Addition to Your Website Read More »
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