Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say
Google Review Policies: What’s Not Allowed Read More »
Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it
Turn That Frown Upside Down Read More »
Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years. For medical practices, that means if you have
Older Reviews Collect Dust Read More »
There was a time when “reviewers” were paid positions. Consumer Reviews made an entire magazine empire out of reviewing everything from baby cribs to cars. Siskel & Ebert were the trusted source to tell you if you should bother going to see a new movie or not. Every newspaper in every city and town had a
For Better or Worse — Dealing with Online Reviews Read More »
Many patients use online review sites to find a new doctor, validate their choice of physician, or evaluate a doctor they’re already seeing. If you’re looking to acquire new patients, having a stellar online reputation is crucial. Having no reviews or negative reviews can deter potential patients, while great review profiles can be used as
Top 4 Review Sites Every Doctor Should Be On Read More »
These days everyone’s a reviewer. Go to a movie — write a review as if you’re Roger Ebert. Buy a new vacuum cleaner on Amazon — write a review as if you’re a writer with Consumer Reports. Eat at the new local Italian place — write a review like a New York Times food critic.
Ratings and Reviews Drive Customers Read More »
It used to be that reviewers/critics were highly coveted newspaper positions. Gene Siskel and Roger Ebert were famous for their Chicago Tribune movie reviews. Restaurant reviewers in big city papers could make or break a new restaurant. But today everyone is a reviewer thanks to online reviews. See a movie? Post a review on a
The Power of the Review Read More »
Studies show that 84 percent of consumers turn to review sites to find a doctor or dentist. But those reviews they’re reading can be a mixed bag for the practice. Good or not so good, your practice needs to respond to every review if for no other reason than to show you are cognizant and
How to Legally Respond to Patient Online Reviews Read More »
It’s easy to be irritated by how the Internet has changed some things with your practice. Sure, it has made it easier to get your name out there (especially when we move you up in search!). And it is easier for patients and potential patients to know exactly what procedures you specialize in. Plus, a
Handling Your Online Reputation Read More »
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