When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to […]
What to Do with Google Algorithm Updates Read More »
As we head into the final months of 2019, it’s good to take a look back at a year full of new challenges and opportunities. If you are an attorney, doctor or dentist, your marketing goals likely fall into one of these overarching categories: Improving your rank Amplifying your message Gaining and retaining clients Boosting
Looking Back at Your 2019 Marketing: What Worked and What Didn’t? Read More »
In the world of digital marketing, strategies that were once on the horizon have now arrived with a bang. Blink, and you will miss the opportunity to jump ahead of the competition. Planning proactively ahead for the coming year is not only practical, but can help you save in the long run. So what new
Get Started on Your 2020 Marketing Strategy Read More »
As 2019 comes to an end, we’re not only nearing the end of a year but the end of a decade. It’s difficult to fathom all that has changed in these past years, but one thing is for sure: digital marketing strategies are never-ending and ever-changing. MyAdvice recently published blog posts on different 2020 marketing
2020 Digital Marketing & Social Media Strategies Read More »
We get it. This is the worst. You don’t know when this is going to be over and when you can get back to work. However, this is not the time to bury your head in the sand. Do that, and you will be way behind when things get better. Now is the time to
Ok, COVID-19 Sucks! Now What? Read More »
While we’ve never seen anything quite like what we see with the spread of COVID-19, there is still much that is unknown. This has caused a lot of people to experience fear and anxiety regarding their health, the health of loved ones, and the unknown of what will happen with their business. We have already
Don’t Panic; Do Prepare – The Coronavirus & Your Practice Read More »
At MyAdvice we build, optimize, and maintain websites for myriad medical practices, everything from dentists to plastic surgeons to eye doctors. And every practice has one thing in mind — using their site to build their practices, bring in new patients, and keep current patients happy and engaged with the practice. Increasingly, doing that means
Why Your Website Needs Video Read More »
At MyAdvice, we kind of get caught up in the digital world…developing beautiful, functional websites; optimizing those sites for optimal, targeted search results; writing blogs to feed Google’s content hunger; managing practice Facebook pages; and much more. But it’s not like we never put down our phones or step away from our desks and remember
Thinking Beyond the Pixel Read More »
Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s
Advertisers Respond to Ad Blockers Read More »
Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60
It’s Not Hal, But RankBrain Learns for Google Read More »
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