In Jack London’s American classic short story, The Call of the Wild, a mistreated dog named Buck rejects society and returns to nature to find his rightful place in the world. This concept of reconnecting with the wild is nothing new to humans. It’s easy to imagine our ancestors cautiously stepping away from the safety […]
A Call For The Wild Read More »
Born into captivity, Orion the African Lion spent the first few years of his life in a squalid Mexican zoo. His surroundings, concrete. His chances in life, bleak. His future pride was even less fortunate. Gigi, Xinna, and Malka would eventually be rescued or confiscated from private owners, but not before some were declawed or
Orion, The Great American Lion Read More »
Solid practices that continue to thrive have one thing in common; they have diverse lead and revenue-generating sources and are not one-dimensional. Much like financial planning, relying too heavily on one source 1) elevates your risk in changes to that source, 2) leaves your practice vulnerable to competitors and 3) minimizes your ability to adjust
Professional Referrals: Why You Need Them & 7 Tips to Build a High Profit Network Read More »
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number
How to Optimize a Facebook Ads Campaign, from Ideation to Results! Read More »
After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both
Google My Business No Longer Linked to YouTube, Brand Account Read More »
It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say
Google Review Policies: What’s Not Allowed Read More »
Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the MyAdvice family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a
Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice Read More »
With a lot of changes happening relating to business operations during the coronavirus outbreak, it is important to keep your clients and patients informed of changes to your standard operating procedures. To raise awareness of their recommendations, Google has placed a notice at the top of Google My Business support pages that reads: “If your
Google My Business Resource – What To Do If Your Business Is Affected By Coronavirus Read More »
While we’ve never seen anything quite like what we see with the spread of COVID-19, there is still much that is unknown. This has caused a lot of people to experience fear and anxiety regarding their health, the health of loved ones, and the unknown of what will happen with their business. We have already
Don’t Panic; Do Prepare – The Coronavirus & Your Practice Read More »
