OK. You purchased a new wedge for your golf game online. Now you receive an email from the company every single day. You question the logic of such frequency — how can anyone need that much new golf equipment? It feels like a nuisance, although you don’t go on to unsubscribe from the company’s email. […]
Email Marketing Returns Many Happy Returns…on Investment Read More »
When we bring in a new client, they’re all on board with building a new, engaging website. They understand the value of well-written, interesting content. They like the idea of adding video and lots of photos. They like our focus on beautiful design, and they understand the need for the site to be mobile friendly
To Blog, or Not to Blog. That Is the Question. Read More »
There are different ways a potential client can find your business. They can ask a neighbor or coworker for a reference. They can see you in local ads, if you place them. They can see you pop up on pay-per-click ads when they’re researching a procedure your business specializes in and paid to advertise with
We All Need Local Search Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
The holidays and social media go together like mistletoe and holly, like Donner and Blitzen, like eggnog and nutmeg. Since social media allows your medical practice to let your patients see a different, more casual, side of life in your office, it’s a great opportunity for creative, fun holiday content. And as we come into
Tips for Your Social Media Festivities Read More »
As the COVID-19 pandemic has changed life in some way for all of us, there were even more unknowns for our plastic surgery practices. How would they fare during mandatory lockdowns and afterward? Would patients be wary of venturing out for any medical procedures, much less aesthetic ones? How would the whole virtual online world
Predictions for this Oddest of Years Read More »
Bob Dylan may have written those words in 1964 as an anthem for societal change, but now the COVID-19 virus is writing the tune for medical practices around the world. As discussed in August’s first blog, the virus is changing the way things need to be done around your practice offices. Reconfiguring waiting rooms to
The Times They Are A-Changin’ Read More »
This has been the oddest spring and summer that any of us have ever been through or hopefully will ever go through — the coronavirus has turned everything upside down. Schools and businesses are closed. If we’ve not been stuck at home, restaurants can only use half their tables and waiters come to your table
Changes for Your Waiting Room During the Pandemic Read More »
If you’re perusing our MyAdvice blog, you’ve no doubt read about the need to have a Facebook page for your practice. No matter how you feel about Facebook on a personal level (and there are lots of things not to be a fan of), for medical practices, a Facebook page is a great way to
Are You Getting the Most Out of Your Practice’s Facebook Page? Read More »
As a doctor, dentist, dermatologist, or other specialty medical provider, it can be easy to assume your patients come to you through word of mouth, or from your affiliation with a healthcare network. After all, before 1977 that was the only way a patient found a practice. It was basically illegal for professionals such as
Medical Professionals Need Websites Just Like a Retail Store Read More »
