SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant […]
Top 10 SEO Mistakes for Doctors & Medical Practices Read More »
For 35 years, Inc. has welcomed the fastest-growing private companies into a very exclusive club, and we just received our invitation! We are honored and proud to be ranked #287 on the 2016 Inc. 500 list. As an Inc. 500 honoree, Advice Media now shares a prestigious pedigree with companies like Intuit, Zappos, and GoPro. Shawn Miele,
MyAdvice Named #287 on the 2016 Inc. 500 List of Fastest Growing Companies Read More »
You’ve seen these sorts of come-on headlines on webpages across the Internet —“14 Celebrities Who Are Now Broke,” “The Natural Cure for Nail Fungus Your Doctor Won’t Tell You,” “You Won’t Believe What Was Living in Their Crawlspace.” You click on the link and the story has little to do with the headline. On YouTube,
Facebook Fights Back Against Clickbait Read More »
While we don’t manage the Instagram accounts for our MyAdvice clients, we know that many of you have an account for your practice. You may have heard news earlier this summer that Instagram engagement was down as much as one third from 2014 to 2015. While that can be bad news for many Instagram accounts,
Ways to Make Sure Your Instagram Engagement is Strong Read More »
Do you ever feel as if your personal Facebook feed is sometimes filled with posts from media publishers and other commercial outlets, often at the expense of posts from your friends? Well, you’re not the only one. After more and more Facebook users told the social media behemoth that important posts from close friends often
Facebook Likes Your Cat Videos, Too Read More »
As Google pushes paid search up higher on search results, seemingly by the day, it’s tempting to think that organic search is a waste of time. This can particularly be true on mobile search, where organic results can be buried below three or four paid search results. But that’s a bad idea. Organic search visits
Don’t Give Up on Organic Search on Mobile Devices Read More »
The Internet has a wonderful democratizing characteristic — everyone can be a writer, a video star, a movie critic, a comedian, even a product tester. And they can be reviewers of your practice…for better or worse. Formerly if a business had a disgruntled customer/patient, that person had to make it his or her personal goal
Handling Bad Online Reviews Read More »
Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results
More Changes for Google Local Ads Read More »
Now that it boasts having over 50 million small business pages, Facebook wants to become a beacon for small business, literally. OK, that whole “literally/figuratively” business is overused and abused, but in this case it is spot on. Facebook recently released an actual beacon that works with small businesses to send out a signal to
Facebook Becomes a “Beacon” for Small Business Read More »
As a practice/small business owner you’ve heard it — you have to be on Facebook and possibly other social media platforms. We’ve told you that. After all, your patients will engage with your practice in ways they never would when in your office. If they had a bad experience, they are much more likely to
The Need to Do Social Media Right, or Leave It Alone Read More »