Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content […]
Content is King, but Bad Content is a Jester Read More »
MyAdvice LLC, a leading digital marketing company for healthcare professionals, will further expand its digital marketing operations and services with the acquisition of certain assets of Patient Education Concepts LLC. “PEC’s Sight Selector, Website, and Social Media businesses are a wonderful strategic fit for MyAdvice. Ophthalmology was already one of our largest medical specialty areas.
MyAdvice Acquires Certain Assets of Patient Education Concepts Read More »
If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At MyAdvice, we’ve
Content is King On Your Website Read More »
You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions
Putting a “Coupon” on Facebook Read More »
Many of our MyAdvice clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go through. But here
If You’re Emailing Your Patients, the Question is When Read More »
What is PPC? PPC, which stands for Pay-Per-Click, is a form of advertising where you pay a fee every time someone clicks on your ad. If you’re doing it right, the fee will be inconsequential since your accrued revenue will greatly outweigh the cost. In theory, 10 clicks costing $5 each might result in one
Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices Read More »
There can be debate about the relative merits of Facebook. Is it simply a way for people to, in effect, brag about their lives? Does it make people depressed, feeling as if their lives don’t measure up to those of their “friends?” In the election, was Facebook the way millions of people spread false new
“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that
Using Facebook to Build Patient Loyalty Read More »
So, you just were home for Thanksgiving and between the political arguments and earnest discussions about the can ribs showing themselves on the jellied cranberry sauce, the talk turned to your practice’s website. Since you’ve just split off on your own after formerly working for a group practice, you need a new website. And your
Let Family Members Pick the White Elephant, Not Design Your Website Read More »
Ahrefs recently launched Keyword Explorer 2.0 as the new “best” tool for keyword research. As apathetic users of Google’s Keyword Planner, we decided to give it a shot. Below are our findings: Ahrefs Keyword Explorer: Keyword Explorer 2.0 is a paid service that requires an Ahrefs subscription. It boasts many innovative features that provide deeper
Ahrefs Keyword Explorer 2.0 vs. Google Adwords Keyword Planner Read More »