In its never ending quest to give searchers the best, most useful search results possible, Google recently launched its new search algorithm. Known as the Helpful Content algorithm update, this update is meant to positively impact websites that publish genuinely helpful content, and is slated to have a significant impact on search results. Here’s how […]
What Google’s Helpful Content Update Means For Your Website Read More »
Digital marketing has revolutionized the way people shop for goods and services – including how people search for lawyers. By some estimates, 51% of people searching for a lawyer in 2021 started their search online. What helps bridge the gap between your prospective clients and your website? The answer is search engine optimization (SEO for
4 Ways to Improve Your Law Firm’s SEO Read More »
We know online reviews are important for attracting new patients to your practice. But did you know they’re also incredibly important to your SEO? According to Moz, reviews are the second most important factor used to rank your site, right behind your Google My Business setup. If you’ve put effort into your Google My Business
Why Patient Reviews are Essential to SEO Read More »
Since we’re now in the back half of May, we should be fully immersed in the next update of the famed Google algorithm. What is the Google algorithm, you ask? It’s not actually just a single algorithm, but a combination of algorithms and ranking factors whose job is to retrieve data from its search index
Time for the Next Google Algorithm Update Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
Despite touching pretty much every aspect of our digital life and beyond, Google and its core mission — search — is still somewhat of a mystery. And Google likes to keep it that way. Sure, they’ll put out a word here or there saying they’re updating their famed algorithm, often on Twitter. But they don’t
How Does Your Site Rank? Read More »
At MyAdvice, we’ve been building the web’s most beautiful, engaging websites for over two decades. But they’re not just great looking sites; they are also really hard working, ranking highly in organic search. It’s easy to assume organic search is a thing of the past, as Google, Bing, and the other search engines all denigrate
Some of the Things We Do to Make Your Medical Website Rank Higher Read More »
With the pervasiveness of the internet, everyone is becoming more and more of an expert, at least to some degree, in things they never even knew existed. Search engine optimization is a phrase that didn’t even exist 15 years ago, and now most people at least have a vague idea of what it is. Even
Holy Spiderman! What are Web Crawlers? Read More »
When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to
What to Do with Google Algorithm Updates Read More »
Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be waiting here, just waiting to hear from you.” That’s the kind of stuff that drives
New Thinking for the New Year — BERT Comes to Search Read More »