Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad […]
Google and Broad Core Updates Read More »
Google My Business is an important part of any medical practice, enabling the practice to manage its online presence across Google, including in search and Google Maps. Google, as it does with search, is always tinkering and testing new features for Google My Business, adding things like videos, photos, descriptions, reviews, and 360-degree office tours.
About Google My Business Q&A Read More »
Digital marketing people have been writing the obituary for email marketing just about from its first day. But decades later, email marketing is still going strong, and it may be getting even stronger. It’s thought that the perseverance/success of email marketing is, in part, due to anti-spam legislation. This has given email credibility with consumers,
Is Your Email Working as Hard as It Can? Read More »
MyAdvice, the industry leader in digital marketing for medical practices, has been recognized as one of the fastest growing privately held companies in Utah and has been included in MountainWest Capital Network’s “Utah’s Fastest Growing Companies” for the second time in two years. Coming in the 13 fastest growing Utah Company. Shawn Miele, Chief Executive
MyAdvice Ranked #13 on MountainWest Capital’s “Utah’s 100 Fastest Growing Companies” Read More »
Finding businesses through Google Maps isn’t enough for the search behemoth. To expand the functionality of Maps, Google recently added another feature — a question and answer section. This new feature allows customers to ask business questions and the business owner (and soon the public) can provide answers. Currently, this feature is only available on
Google Maps Now Includes Q & A Read More »
At MyAdvice, we’ve been proponents of quality content from day one. Not only does quality content (particularly for medical practice websites) show expertise, it also aligns with the sophisticated/trustworthy image most practices need to attract new patients. Google is a believer in quality content, as well. In 2013 the company introduced a complete algorithm update
Machine Learning Looks for Quality Content Read More »
Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content
Content is King, but Bad Content is a Jester Read More »
MyAdvice LLC, a leading digital marketing company for healthcare professionals, will further expand its digital marketing operations and services with the acquisition of certain assets of Patient Education Concepts LLC. “PEC’s Sight Selector, Website, and Social Media businesses are a wonderful strategic fit for MyAdvice. Ophthalmology was already one of our largest medical specialty areas.
MyAdvice Acquires Certain Assets of Patient Education Concepts Read More »
If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At MyAdvice, we’ve
Content is King On Your Website Read More »
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