Justin Everette

Justin Everette is the VP of Marketing at MyAdvice. He leads strategy and communication for the full client partnership experience. Justin is a graduate of The University of Alabama. He is skilled in patient engagement, customer engagement, SaaS marketing, new customer acquisition, client retention, and operational efficiency. His work at MyAdvice connects healthcare and legal marketing strategy, communication, and engagement technology to make it easier for clients to run their businesses.
A laptop screen shows an AI-powered platform displaying dermatologist profiles, ratings, patient reviews, and a map, with a search bar stating, "I'm looking for a highly rated dermatologist near me.

How AI Search Chooses Which Medical Practices to Recommend

A patient once searched Google for “orthopedic surgeon near me,” opened several websites, and compared the results. Today, that same patient might ask: Who is a highly rated orthopedic specialist near me for a torn ACL? Which plastic surgeon in my area specializes in facial procedures? What dermatologist near me treats adult acne? Which local

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Why Healthcare Websites Lose Local Patients (And How to Fix It)

Healthcare websites lose local patients when they fail to build trust, rank in local search, or make it easy for visitors to schedule an appointment. A modern healthcare website should do more than look professional. It should attract qualified local patients, answer their questions, and convert visits into appointments. Many healthcare practice owners assume declining

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How review gaps weaken patient acquisition

How Review Gaps Weaken Patient Acquisition

Healthcare organizations invest heavily in attracting new patients through SEO, paid advertising, social media, referrals, and community outreach. Yet many practices unknowingly lose prospective patients during the final stage of the decision-making process, not because their marketing failed, but because their online reputation didn’t reinforce the trust their marketing worked so hard to build. Today’s

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A doctor shows a patient information on a tablet in a medical office, with digital icons representing search, ratings, and data analytics—highlighting the importance of local search for orthopedic practices.

Local SEO Services for Orthopedic Practices in 2026: How to Drive More Patients From Local Search

If patients can’t find your orthopedic practice online, they can’t choose you. That’s the reality facing orthopedic groups in 2026. Whether you’re competing for joint replacement patients, sports medicine referrals, orthopedic urgent care visits, or spine consultations, local search has become one of the most important drivers of patient acquisition. Patients are searching every day

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How to Pick SEO Services for Your Practice in 2026

SEO services for healthcare should do more than improve rankings. They should help your practice attract qualified patients, improve local visibility, and build a reliable patient acquisition system. Many medical and dental practices invest in SEO because they want more patients. But traffic alone does not grow a practice. Rankings do not answer phones. Page

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Why PI Firms Lose Cases Before the First Call (And How to Fix It Automatically)

Most personal injury firms think they lose cases in the courtroom. They don’t. They lose them during intake. In today’s market, injured prospects often contact multiple firms within minutes of searching online. The firm that responds first, creates trust fastest, and makes the process feel easiest usually signs the case. That means your biggest competitive

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Advancing Growth for Modern Healthcare Practices through Intelligent Marketing Systems

As healthcare becomes increasingly competitive, sustainable growth requires more than traditional marketing—it demands intelligent systems that connect every stage of the patient journey. This article explores how MyAdvice helps modern healthcare practices attract, engage, and retain patients through AI-powered automation, integrated marketing, and real-time performance insights. By unifying lead generation, reputation management, communication, and analytics

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MyAdvice Closing the Gaps in Patient Acquisition

MyAdvice is redefining healthcare growth by combining AI-powered marketing, automation, and patient engagement into a single, results-driven platform. This article highlights how healthcare organizations can eliminate operational inefficiencies, improve patient acquisition, and gain greater visibility into performance through intelligent automation. At the heart of it all is the MyAdvice Success Center, which unifies lead generation,

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