OB/GYN Digital Marketing for Gynecologist Practices
Maybe you’ve just opened your OB/GYN practice, or maybe you’ve been practicing for a while but want to boost your patient numbers. MyAdvice's digital marketing platform can help you save time and money – here's how.
The Ultimate Guide to OB/GYN Marketing
Are you maximizing the impact of your efforts?
The MyAdvice platform offers digital marketing solutions for OB/GYN practices, including:
- Website Design and Development
- Local Power (Local SEO & Directory Listings)
- Review Power (Reputation Management)
- Search Engine Optimization (SEO)
- Social Power (Social Media)
- Pay-Per-Click (PPC) Marketing
We can help you expand your online exposure, drive traffic to your website, and generate more leads and patients. The goal is simple — drive more patients to your OB/GYN practice.
It can be daunting trying to figure out how to get the word out that you’re the best resource for women, their bodies, and their reproductive needs. Your needs are unique - you need to reach women of all ages - from starting a family to dealing with menopause, your marketing needs to make sense across many generations. Your digital marketing strategy is a huge part of your practice’s success. With over 20 years of experience marketing for obstetrics practices, we understand the strategy behind creating an OB/GYN practice marketing plan that yields success.
OB/GYN Marketing Essentials
1 | Get online.
Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website. As an OB/GYN practice, you need to stand out from the competition.
WHY IT MATTERS
of people make judgements about a company's credibility based on its web design.
Source: Forbes
We create attractive and compelling websites for obstetric practices that confirm that your practice is the best in town.
We offer Signature Websites on dynamic themes that can easily be personalized, in addition to appointment confirmation websites with the copy coming from our extensive content library. This allows us to accommodate all budgets.
Website Design and Development
Your website is the first point of contact for many potential patients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to customers is essential for the success of your practice.
Web Power (Website Management)
MyAdvice will always ensure your website is up-to-date, secure, and fully functional. The Web Power management platform addresses problems as they happen and finds the fastest solutions to get your website back up and running as quickly as possible.
OB/GYN Marketing Essentials
2 | Get found.
We can help you improve your online visibility and easily get found by appearing in relevant searches for your practice’s key procedures.
Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your obstetrics practice online.
Local Power
People are searching for healthcare providers that are local to them - Local Power helps make sure you show up in these searches. It reduces the time required to manage and set up profiles, automatically verifies information as needed, and lets you track your profile performance.
Blog Posting
Consistent blog posting on local news, state laws, new procedures, and other relevant obstetric topics provide additional resources and value to your website. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.
Search Engine Optimization
The best website still needs SEO to be found by the people who are looking for you and what you do. SEO Power optimizes the technical elements of your website as well as the design and content to help bring more of the right traffic in.
OB/GYN Marketing Essentials
3 | Manage your reputation.
WHY IT MATTERS
of people’s purchasing decisions are impacted by reviews.
Source: Podium
of consumers trust online reviews as much as personal recommendations.
Source: Forbes
Reviews are one of the most significant determining factors in choosing an obstetrician. Set yourself apart from the competition by building and maintaining a solid online reputation.
Review Power
Establish your practice as a leader in obstetrics with Review Power, our comprehensive platform that allows you to request and respond to reviews via email and text message.
OB/GYN Marketing Essentials
4 | Expand your reach.
WHY IT MATTERS
of the population are utilizing social media platforms.
Source: Pew Research
Go beyond organic search results to create a more compelling and complete digital presence for both your physicians and obstetrics practice.
Social Power
Turn your social media pages into patient acquisition tools and client loyalty channels by reducing the amount of time required to manage them.
Utilize the pre-populated post library full of content specific to obstetrics and the scheduling calendar to plan out your content two months at a time - and you have the ability to build out and entire year's worth of social content in as few as six logins per year.
Pay-Per-Click
The fastest way to jump to the top of Google search results is to utilize paid search advertising. When patients search for services related to your OB/GYN practice that you provide, MyAdvice counts on Pay-Per-Click ads to identify more potential patients and direct them to your website.
Let's talk GROWth.
Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.
