With millions of daily users, Facebook stands as the most popular social networking site worldwide. Regardless of individual demographic or type of business, both are using the popular platform to connect. Due to the massive audience Facebook provides, Facebook ads have become an extremely popular method of advertising since medical practitioners can create social media campaigns to boost local business, and engage directly with their existing and potential patients. To follow is a look at how Facebook advertisements can benefit medical practices.
- Facebook ads are targeted. If you think about the grand scheme of things, millions of users are on Facebook each day. This means that many of your own patients probably are too! When you are first setting up a Facebook advertising campaign, you can easily choose your target audience. Facebook ads enable you to target patients within specific age demographics, locations, and specific interests! This means your target audience will definitely see your ads. Whenever you create a Facebook ad, you can customize the campaign to match just about any information on a user’s profile. Plus, you can link your ads to other websites.
- Facebook ads won’t break the bank. Even if you do not have a lot of funds for marketing opportunities, don’t worry! Facebook ads are not only easy to set-up, but highly cost-effective. Facebook ads run on a pay-per-click (PPC) basis, so users can set their cost limits for the ads by day- ensuring the campaign remains budget-friendly!
- Facebook ads will spread the word about your practice. Whenever a patient (or potential patient) likes your medical practice’s Facebook page, that “like” will appear in the user’s News Feed. Think of “likes” as a digital business card for your practice! “Likes” promote your practice, and help drive visitation directly to your website. Social media is often instrumental in helping a business grow, since these ads have the potential to reach millions of users. Plus, social media can also connect you with other doctors, who may be able to send you referrals in the future.
Want MyAdvice to Design Your Facebook Ads?
If you’re unsure where to begin, MyAdvice can design, develop and track your Facebook Ad campaigns to effectively market your medical practice. Contact an MyAdvice representative today to find out what we can do for you!