If you have a medical spa, there are certain things you need to have to stand out from the sea of day spas out there. Your digital marketing has similar requirements, particularly for your website. It needs to be easy to find, easy to use, and beautiful on every device and browser it’s accessed from. That’s not as easy as you might think. Simply having a freelance designer throw together a website for you isn’t enough. Websites aren’t discovered by chance. With basically every business in every sector having a website, it takes expertise to both design and optimize a med spa website so that your site shows up when a potential client in your area searches for “laser skin tightening near me.” Here’s what you can do to increase visibility of your med spa website.
Don’t Overlook the Mobile Version
A common problem with many med spa site designs is the lack of attention to mobile usage. This has truly disastrous consequences for med spas. With mobile search surpassing desktop search since 2016, and 68 percent of searches for health services performed on mobile devices as of 2016, it’s clear that prospective med spa clients are using mobile devices to research procedures and choose providers. If your website isn’t properly optimized for mobile usage, users are likely encountering elements on your site that aren’t displaying correctly or are completely broken. They likely can’t contact you to make appointments and are getting frustrated and choosing your competitors over you. Ignoring means losing out on roughly half of your website traffic – something no business owner can afford to do.
That’s not the only reason to pay attention to mobile, though. In response to the massive uptick in mobile traffic, Google made a massive shift in the way it indexed and ranked pages with the introduction of mobile-first indexing. This change meant that websites are now indexed, as the name suggests, with the mobile version of their site first. When did that sea change in search take place? 2017. If you’ve been ignoring mobile and wondering why your med spa site hasn’t been ranking, you’re likely getting penalized by Google for it.
Pay Attention to the User Experience
User experience (or UX) is similar to the mobile version of your site in that it impacts your users’ happiness with your site (and therefore their willingness to become your clients) as well as your ability to rank well in searches. Simply put, user experience is the overall experience of using your website. Good UX means your website is easy to navigate, lacks broken elements, has contact information, and includes easy-to-use menus at the top of the page. Improving your website UX includes testing how it performs across different browser types, asking for feedback from your users, and enlisting help from experts.
Content Is (Still) King
Gone are the days of bare bones bullet-point copy. Searchers like detailed descriptions of procedures, and Google likes what searchers like – which means it will help you rank higher in organic search. Med spa clients and search engines also love a variety of media types. Does the provider of your laser equipment have animations detailing the procedures the equipment delivers? Consider adding these animations to your website, as users like to watch those kinds of animations. The same is true of video. This can be anything — tours of your offices, showing how a procedure is done, even testimonials from happy clients. These types of media increase the time visitors spend on your site, which is another positive signal to search engines. Photos, videos, and animations all help engage visitors to your med spa site. Google rewards you for varied content and for how your site users engage with it. The reward? Ranking your practice higher in organic search, meaning more potential clients can find you.
We Can Help
Not seeing the visibility you need from your med spa site? MyAdvice can help! Contact one of our experts for your complimentary consultation.