You’ve heard it once and you’re likely to hear it again for at least the next year: “Content is King.” And with Google rating content as their number one priority in regards to rankings, if you haven’t hopped on the content train, now is the time. From creating custom content for your website to having a blog filled with high-quality content, these three content marketing solutions will help you stay noticed by Google and relevant in the eyes of your field.
- Your Website
When it comes to your website, you want to fill it with the best content based on cosmetic and medical procedures. If your office specializes in cosmetic surgery, have a specific web page for each procedure and hire a content writer to write at least 300-500 words per web page on each procedure. This will not only help your customers understand what your office does and provides, but it will also help you rank higher on Google.
- Get Your Name Out There
Another great way to get noticed through content, is by getting your name out there through things like guest blogging or becoming a monthly guest contributor on a large website that gets a lot of traffic. By writing an extensive article or blog post every month, and including a detailed author byline at the end of each article, you can help to get your brand the recognition it deserves.
If you don’t have a blog, there’s virtually no excuse for that kind of marketing behavior. Although it might seem like a time consuming endeavor, it will help you to rank higher on Google. Blogs are the perfect way to post high-quality content about your business and brand without having to put in all of the effort that guest blogging or guest posting entails. And at only around 350 words per blog post, you can write a blog in under an hour and start generating leads quicker than you expected.
Because content marketing is king, you can embrace it through multiple ways. Understanding the importance of high-quality and relevant content pertaining to your medical field, will help you to generate content that will captivate an audience the right way.
To learn more about content marketing, contact one of our experts today!