You already know how important it is to attract patients—but are you also marketing your practice to potential employees? In today’s ultra-competitive hiring environment, especially for solo and small private practices, winning the right talent requires more than offering a competitive salary. It requires a strategic, intentional approach to how your practice presents itself online.
Here’s how to align your marketing and hiring strategies so your next applicant walks through the door already excited to work for you.
1. First Impressions Matter More Than You Think
Whether someone is considering joining your practice as a provider, MA, or front desk staff, their first interaction with your brand will likely happen online. Your website, reviews, and online presence do more than attract patients—they set the tone for what it’s like to work with you.
Ask yourself:
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Does your website look modern, clean, and welcoming?
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Is it easy to find your phone number, services, and location?
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Do you showcase your team and highlight what makes your practice special?
If your site looks outdated or neglected, potential applicants may assume your workplace is the same. And if you’re relying on location or word of mouth alone, you’re missing opportunities to attract talent who are actively researching practices like yours online.
2. Build Culture into Your Brand
Top applicants are looking for more than a paycheck. They want flexibility, supportive leadership, and a place where they can grow. That culture should come across in how you market your practice.
Start by defining what your culture is. Is your team collaborative? Do you value continuing education? Do you celebrate birthdays or offer extra time off? These “soft” details make a big difference to job seekers—and they’re powerful when woven into your messaging.
Here are simple ways to infuse culture into your marketing:
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Add staff photos and bios to your website
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Share behind-the-scenes moments or team wins on social media
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Include a short “Why Work Here” section on your careers page
3. Keep Your Online Reputation Consistent
Your Google reviews aren’t just for patients—they’re one of the first things job seekers check too. A high star rating is great, but consistency is what builds trust.
Instead of focusing only on the number of reviews, aim to gather them regularly. A flurry of reviews once a year isn’t as impactful as a steady stream of recent feedback.
Some quick wins:
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Use a text-based tool to request reviews from happy patients
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Highlight standout reviews on your website or hiring pages
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Encourage providers and staff to ask for reviews after meaningful patient interactions
4. Plan Ahead, Not After It’s Too Late
Most solo practices are stretched thin—so when a provider gives notice, the scramble begins. But waiting until someone quits to start recruiting leads to rushed decisions and lost revenue.
Instead, take a page from larger organizations and plan your hiring like you plan your marketing. Map out a “Day 1, Day 30, Day 90” onboarding plan. Define what success looks like for each role. And think six to twelve months ahead about your staffing needs.
You don’t have to do this alone. Just like marketing, hiring is an area where the right partner can save you time and money in the long run.
5. Create a Website That Attracts the Right People
You don’t need a flashy or expensive site. You need a site that communicates three things:
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You care about your business
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You care about your team
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You’re proud of the care you provide
Make sure your website reflects those values. It should be easy to navigate, visually appealing, and tell a clear story about your practice. Bonus: the same updates that make it more attractive to applicants will also help convert more patients.
Ready to Attract Stronger Applicants?
Your next great hire may already be looking at your website or reading your reviews. Make sure what they see reflects the culture, professionalism, and care you’re proud of.
At MyAdvice, we help solo and small practices build a marketing strategy that supports growth—both in patients and in people.
👉 Book a free consultation today and let’s talk about how to make your practice more attractive to top-tier talent.
