Your business probably has someone managing payroll, scheduling, and legal compliance, but what about your online presence?
Too often, digital visibility is left to chance: social media gets updated “when there’s time,” business listings go unchecked for months, and online directories contain outdated or inconsistent info. The result? A fractured online presence that confuses potential clients, reduces visibility, and drains your team’s time trying to fix what went wrong.
If this sounds familiar, you’re not alone. Many medical and legal practices assume they should handle social media and online listings in-house — until they realize how inefficient (and ineffective) that actually is.
Let’s walk through what it really takes to manage your digital presence — and why outsourcing it makes your business run better, faster, and smarter.
The Myth of “Doing It Yourself”
On paper, updating your Google Business Profile or posting a few times a week sounds simple. But in reality, maintaining an active and accurate online presence involves:
- Publishing consistent social content across multiple platforms
- Monitoring comments and responding to messages
- Uploading new photos and videos
- Updating hours, services, and bios across 50+ directories
- Correcting misinformation
- Responding to reviews and feedback
- Tracking what’s working (and what isn’t)
For most practices, this either gets pushed to someone without the time (like your office manager), someone without the skillset (like a clinical team member), or someone outside the business entirely — without oversight or results.
That means wasted effort, missed opportunities, and increased risk.
Why Social Media and Listings Actually Matter
You already know your website is important. But your digital footprint extends far beyond that. In fact, clients and patients often discover you — or disqualify you — based on what they see elsewhere.
Social Media
- Builds familiarity and trust before a consultation
- Humanizes your brand (photos, team spotlights, updates)
- Influences SEO when linked and active
- Provides timely updates on events, promotions, or services
Listings Management
- Impacts Google rankings through consistency
- Determines if clients can find and contact you easily
- Reduces calls asking for directions, hours, or services
- Builds legitimacy across the web
But if your Facebook page hasn’t been updated since 2023, or your Google listing has the wrong hours, you’re creating confusion — and forcing your staff to do cleanup every time someone is misinformed.
The Time Drain You Didn’t Budget For
Let’s break it down:
- Posting 3x a week to Instagram and Facebook: 1.5–3 hours
- Creating graphics or finding stock images: 1–2 hours
- Updating listings after a holiday or staffing change: 30+ minutes per platform
- Responding to DMs, comments, or reviews: 2–3 hours per week
That’s 8–12 hours/month spent on tasks that aren’t core to your business — and often fall to the bottom of the priority list.
Now imagine redirecting that time toward:
- Patient follow-up
- Campaign planning
- Revenue-generating events
- Intake process improvements
That’s what happens when you stop managing your online presence manually.
What Done-For-You Management Looks Like at MyAdvice
Our Social Media + Listings Management services are built specifically for medical and legal practices — not generic eCommerce brands or influencers. That means we understand your industry, audience, and compliance needs.
1. We Create + Post Social Content Weekly
Our team builds branded, professional social posts based on your services, seasons, and goals — including:
- Educational content (e.g., “What is dermaplaning?” or “5 reasons to create a living will”)
- Promotions and specials
- Holidays and awareness months
- Staff and culture spotlights
You approve the calendar, and we handle the rest. No Canva. No scrambling. No forgotten accounts.
2. We Keep 60+ Listings Updated and Consistent
From Google to Healthgrades to Avvo and beyond, we update your info across major directories, monitor for errors, and ensure accuracy — including:
- Phone numbers
- Hours
- Website URLs
- Photos
- Descriptions
- Services
We also suppress duplicates and monitor changes to prevent incorrect third-party data from harming your SEO.
3. We Monitor Performance and Provide Insight
Every action we take is tracked in your Success Center — so you know what’s been published, what’s working, and where we’re improving visibility.
We even make proactive recommendations to improve reach and engagement.
Real Results: Less Stress, More Visibility
One multi-specialty clinic came to MyAdvice after struggling to maintain six different social accounts and update listings following a provider change. Within 90 days of outsourcing to us, they:
- Increased Facebook engagement by 120%
- Resolved 13 incorrect listings across 5 platforms
- Received 40% fewer calls asking about services (because info was clearly posted)
- Freed up their office manager for client-facing tasks
You can read similar results on our case studies page.
Quick Litmus Test: Do You Need Help?
If you answer “yes” to any of the following, it’s probably time to offload your digital presence:
- We haven’t posted in over 2 weeks
- We don’t respond to every review or comment
- Our Google profile has outdated photos or hours
- I’m not sure if all our listings are accurate
- Social feels like a “nice to have” — not a strategy
Final Thought: Your Online Presence Is a Full-Time Job.
It Just Doesn’t Have to Be Yours.
When your listings are up to date and your social profiles are active and professional, your business looks responsive, modern, and credible — even before someone visits your website.
But maintaining that takes time. And your time is better spent elsewhere.
Outsourcing this work to a team who understands your industry ensures consistency, saves hours every month, and helps you grow your brand with confidence — not chaos.
Ready to Hand Off the Busywork?
If you’re a MyAdvice client:
Log into your Success Center to review your current listings and social schedule. Not taking advantage of these services yet? Ask your Marketing Coach how to activate them.
If you’re not a MyAdvice client (yet):
Book a free demo and we’ll show you how outsourced digital presence management helps you attract more clients — and spend less time doing it.
