Let’s face it — getting client reviews is awkward.
You know how important online reviews are for your law firm’s visibility and reputation. But most attorneys and office managers hate asking for them. It feels intrusive. You’re busy. And after a matter is resolved, the last thing you want to do is send a follow-up email asking someone to “rate their experience.”
So you put it off.
Meanwhile, your competitors are stacking five-star Google reviews, showing up higher in search results, and converting more leads — often from clients who haven’t even met them yet.
Here’s the good news: review generation doesn’t have to be awkward, manual, or time-consuming. With the right tools and automation, your law firm can build a strong review profile — without begging every client.
Let’s explore how smarter review strategies not only improve visibility but also make your firm more efficient.
Why Reviews Matter (Even If You Get Most Clients from Referrals)
Many attorneys still believe their practice thrives on word of mouth. That may be true — but the way referrals are validated has changed.
Today, even when a friend recommends your firm, a prospective client will almost always:
- Google your firm name
- Check your Google Business Profile
- Scan your reviews — looking not just at quantity and rating, but recency and content
In fact, legal clients often mention that poor or missing reviews made them feel uncertain — even if the attorney had a good website. That hesitation can be the difference between a booked consultation and a lead lost to a competitor.
A few key stats worth noting:
- 80%+ of legal consumers use online reviews when deciding who to contact
- Recent reviews (within the last 3 months) matter more than the total number
- Google uses reviews as a ranking factor for local SEO
The Problem: Manual Review Requests Are Inconsistent and Time-Wasting
Most firms know they should ask for reviews. But here’s what usually happens:
- The paralegal is asked to follow up, but forgets
- A partner sends a review link one time, then doesn’t again
- The front desk tries to catch clients after appointments, with mixed results
This inconsistency leads to:
- A review page that looks outdated
- Few reviews compared to your competitors
- Lost time managing who was asked and who wasn’t
If you’re handling this manually, you’re wasting effort — and likely leaving dozens of great reviews on the table.
Automating the Ask: How Review Generation Tools Save Time
At MyAdvice, we built our Review Generation tool to solve these exact problems. Here’s how it works:
✅ 1. Integrated with Your Workflow
Our system allows you to automatically send review requests after a case closes or a consultation is complete. You set the trigger — we handle the rest.
No more remembering who to follow up with. No more spreadsheets. No more awkward in-person asks.
✅ 2. Personalized, Ethical Requests
Messages are customized with your firm’s branding and tone. Clients receive a simple, professional email or text asking them to leave a review — with a direct link to your preferred platform (Google, Avvo, Facebook, etc.).
We never incentivize reviews or violate platform policies. It’s all compliant, ethical, and professional.
✅ 3. Filters Out Negative Feedback
Clients are gently asked about their experience before being directed to leave a public review. If someone is unhappy, you’re alerted first — giving your team a chance to resolve the issue privately.
This protects your firm’s online reputation and provides a better client experience overall.
✅ 4. Tracks Results Automatically
All reviews and requests are visible in your MyAdvice Success Center, so you can:
- See who left a review (and when)
- Track how many requests have been sent
- View which platforms are performing best
- Share reviews directly to your website or marketing materials
No need to log into multiple accounts or manually copy links.
A Real-World Example: Streamlining Reputation Management
One estate planning firm using MyAdvice’s Review Generation tool saw the following within 90 days:
- A 60% increase in Google reviews
- An improvement in their star rating (from 4.2 to 4.7)
- More high-quality consultations — because leads trusted the firm before even picking up the phone
Most importantly, the office manager reported saving 3–5 hours a week that used to be spent manually sending review links and chasing down clients.
More examples like this can be found on our case studies page.
What Efficient Review Generation Looks Like
| Without Automation | With MyAdvice Review Tool |
| Manually sending links via email or text | Automated requests triggered by your workflow |
| Forgetting to ask certain clients | Consistent, scalable outreach |
| Getting reviews once in a while | Building steady volume over time |
| Stressing about a negative review | Filtered feedback alerts you first |
| Tracking reviews manually | All data visible in the Success Center |
Why Legal Practices Need a Strong Review Game
Law is a high-trust field. Whether you practice personal injury, immigration, family law, or estate planning, potential clients want to know:
- That you’re responsive
- That you’re compassionate
- That you’ve helped people like them
Your website can say that. But reviews prove it — and they do it 24/7, while you’re busy in court, at a consult, or reviewing paperwork.
Final Thought: Better Reviews Start with a Better Process
You don’t need more pressure on your team. You need a repeatable system.
The right review strategy gives you the social proof you need to grow — while taking the burden off your staff and keeping your clients happy. And once it’s in place, your reputation builds itself.
Ready to Get More Reviews Without the Hassle?
If you’re a MyAdvice client:
Log into your Success Center to see your review performance — and connect with your Marketing Coach to activate automated review requests.
If you’re not working with us yet:
Book a free consult and we’ll show you how to build your reputation efficiently — without adding more to your plate.
