How Virginia Eye Institute Leveraged Paid Marketing to Supercharge Their Growth
PROJECT SPECS
Virginia Eye Institute
Virginia Eye Institute is a well-established, successful multi-specialty eye care group. Prior to joining MyAdvice, the VEI team was unhappy with their level of visibility. They began working with us in June of 2021.
After identifying the content that had historically performed the best for their practice, MyAdvice adjusted future content to emulate this type of content while still being optimized for peak performance, and that’s when the practice saw a staggering 70% increase in lead volume. This increase in traffic also helped spike their review volume, which gave Google the information it needed to show its local listing more often, benefitting all aspects of the practice online presence.
RESULTS AT-A-GLANCE
Key Performance Metrics
ADDITIONAL IMPROVEMENTS
Lowered Acquisition Costs
WHY THIS MATTERS
How PPC Campaign Performance Drives Practice Growth
1. Our PPC campaigns outperformed industry standards.
This client’s conversion rate exceeds 14%, compared to the 4% industry average. This proves we are capturing highly engaged patients. Additionally, the decreased cost per lead means that we acquired these new leads relatively inexpensively—which is impressive, given that both general ophthalmology and cataract are highly competitive and within industry benchmarks.
TAKEAWAY | These aren’t just clicks—they’re real patients actively seeking care.
2. Virginia Eye is expanding into new services: hearing, LASIK/RLE, dry eye.
Given the success of our paid marketing efforts for the ophthalmology part of the practice, Virginia Eye has been able to expand into key service areas to reach new patient segments:
- Hearing: Targeting both early-stage hearing loss patients and those ready to purchase hearing aids.
- LASIK & RLE: Capitalizing on high-interest vision correction procedures.
- Dry Eye Services: Engaging patients actively searching for treatment options.
TAKEAWAYÂ |Â Expanding our PPC strategy has allowed VEI to grow and diversify their services.
3. Google has flagged our campaigns as ‘Limited by Budget’. This is a growth opportunity.
A ‘Limited by Budget’ status means our campaigns are performing well but are being capped by budget constraints. Additional investment would allow us to scale up lead volume while maintaining efficiency.
TAKEAWAY | There’s a clear opportunity in this case to capture more patient leads without significantly increasing costs.
4. PPC is a smart, scalable investment.
- VEI’s digital ad spend is currently well under 1% of their gross revenue, which means they are getting a strong return on investment.
- We adjust clients’ budgets in real time based on call volume and demand, ensuring cost efficiency.
TAKEAWAYÂ |Â PPC is a proven, cost-effective strategy that directly fuels practice growth.
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