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Step-by-step custom-tailored strategies put new practice on the map.

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QUICK FACTS

About the Practice

Summit Dermatology
Olympia, WA
summitskinaesthetics.com

Dr. Jessica Kim is a board-certified dermatologist. She graduated with honors and holds AAD and ASDS fellowship status, along with many other distinctions. During the first decade of her prestigious career, Dr. Kim built an extensive clinical experience and earned impressive recognition. However, opening her own practice presented a unique set of new, marketing challenges.

AT-A-GLANCE

Results Summary

2,612%

Estimated ROI*

260%

Total Conversions**

298%

Website Traffic**

209%

Google Business Profile Traffiic***

* Over 1 year. Based on an average dermatology patient value of $850 at a 50% conversion rate. ย // ย ** After 1 year ย // ย ***ย Increase in website traffic from Google Business Profile through Local Power in 4 months

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Through the implementation of step-by-step strategies, Summit Dermatology ended its first year of practice with five times more leads than they started with. They are now on the map, and Dr. Kim'sย exceptional expertise is reflectedย by numerous awards, including the RealSelf Top Doctor distinction.

Challenges

  • Highly credentialed doctor but no marketing experience
  • No initial online presence

Goals

  • Build an engaging and search engine-friendly website
  • Give practice a consistent local online presence
  • Expand siteย in parallel with Dr. Kim's evolving practice

Strategy

  • Step one: Built aย foundation for successย as Dr. Kim entered private practice.ย 
  • Step two: Detailed Dr. Kimโ€™s personal approach to patient care on anย engaging, user-friendly, andย search-friendly website.
  • Step three: Ensured that new practice appeared inย local search results.ย Acquired domain, added localย citations, created Google Business Profile, set up profiles onย multiple review sites. Establishedย local online presence with consistent practice information (name, address, phone) before first day of business.ย 
  • Step four (ongoing): Continually expanding site withย fresh new procedure contentย as practice evolves.

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