Targeted content increased traffic six-fold for new specialized private practice.
QUICK FACTS
About the Practice
Dr. Daniel Slaughter is a board-certified otolaryngologist and sleep medicine specialist with an outstanding educational background and extensive clinical experience. After twenty years at a large medical group, Dr. Slaughter decided to establish his own niche private practice. His ambitious growth expectations required aggressive, imaginative marketing, so he partnered with MyAdvice.
AT-A-GLANCE
Results Summary
* Over 2 years. Based on an average otolaryngology patient value of $4,000 at a 50% conversion rate.  //  ** In 12 months  //  *** Number of citation listings updated through Local Power in 12 months
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"I have worked with three different website development and hosting companies over the 15 years I have been in healthcare management. Working with MyAdvice has been a breath of fresh air."
~Â DANIEL SLAUGHTER, MD
Challenges
- Wanted results quickly but had no initial web presence
- Available content for niche practice website was too general
Goals
- Quickly establish web presence for new practice
- Â Create targeted content for maximum impact
Strategy
- Immediately began development of mobile-responsive website to maximize mobile search potential.
- Due to the specialized nature of the practice, initial digital marketing efforts focused on service-specific content.
- Created dedicated service pages for top procedures.
- Began providing monthly blog content that contributed to optimal search engine positioning for targeted keyword terms.
- Addition of video content and a designated YouTube channel further improved patient experience and directly attributed to an increase in pertinent traffic.
CASE STUDY
Conclusion
To fully maximize engagement and conversions, it is critical for a niche practice to utilize service-specific, targeted content, an active blog, and video. Years after partnering with us, Dr. Slaughter’s practice site continues to exceed performance expectations.
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