sinus and snoring specialists

Targeted content increased traffic six-fold for new specialized private practice.

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QUICK FACTS

About the Practice

Sinus & Snoring Specialists
Austin, TX
sinussnoringent.com

Dr. Daniel Slaughter is a board-certified otolaryngologist and sleep medicine specialist with an outstanding educational background and extensive clinical experience. After twenty years at a large medical group, Dr. Slaughter decided to establish his own niche private practice. His ambitious growth expectations required aggressive, imaginative marketing, so he partnered with MyAdvice.

AT-A-GLANCE

Results Summary

6,714%

Estimated ROI*

1,108%

Total Conversions**

211%

Website Traffic**

1,507

Citation Listings / Local Power***

* Over 2 years. Based on an average otolaryngology patient value of $4,000 at a 50% conversion rate.  //  ** In 12 months  //  *** Number of citation listings updated through Local Power in 12 months

 

"I have worked with three different website development and hosting companies over the 15 years I have been in healthcare management. Working with MyAdvice has been a breath of fresh air."

DANIEL SLAUGHTER, MD

Challenges

  • Wanted results quickly but had no initial web presence
  • Available content for niche practice website was too general

Goals

  • Quickly establish web presence for new practice
  •  Create targeted content for maximum impact

Strategy

  • Immediately began development of mobile-responsive website to maximize mobile search potential.
  • Due to the specialized nature of the practice, initial digital marketing efforts focused on service-specific content.
  • Created dedicated service pages for top procedures.
  • Began providing monthly blog content that contributed to optimal search engine positioning for targeted keyword terms.
  • Addition of video content and a designated YouTube channel further improved patient experience and directly attributed to an increase in pertinent traffic.
CASE STUDY

Conclusion

To fully maximize engagement and conversions, it is critical for a niche practice to utilize service-specific, targeted content, an active blog, and video. Years after partnering with us, Dr. Slaughter’s practice site continues to exceed performance expectations.

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