saltz plastic surgery 1

Premier Park City aesthetic practice boosts organic visibility by actively soliciting reviews.

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QUICK FACTS

About the Practice

Saltz Plastic Surgery
Park City / Salt Lake City, UT
saltzplasticsurgery.com

Saltz Plastic Surgery is a premier plastic surgery practice and medical spa. They have been in business for almost 20 years.

YEAR-OVER-YEAR

Organic Visibility Increase

40%

Unique Users

 

19%

Contact Forms

40%

Web Sessions

Increases reported 1 year after onboarding with Review Power

“Review Power was the tool that allowed us to easily request reviews from our clients, resulting in an increase in visibility and improving our SEO on Google and Google Maps.”

Ricardo Torres, Marketing Manager

Practice Review Volume

BEFORE + AFTER REVIEW POWER

At the time Saltz Plastic Surgery signed up for Review Power, the practice had a very limited number of reviews.

10

STARTING NUMBER OF REVIEWS

3,429

REVIEW REQUESTS SENT

5.19%

RESPONSE RATE

177

CURRENT NUMBER OF REVIEWS

1,680%

INCREASE IN NUMBER OF REVIEWS

Why Are Reviews Critical

Driven by ambitious growth plans, Dr. Saltz’s team realized that simply setting up shop and waiting for reviews to start pouring in is an unreliable strategy. In fact, according to Review Trackers, businesses that proactively request reviews enjoy higher ratings than those that passively wait for unprompted reviews — an average of 4.34 versus 3.89 stars, respectively. Additionally, reviews are critical for more than just building credibility. They appear next to business listings in Maps and Search, and can therefore increase visibility on Google.

Client Pro Tip: Ask at the Right Time

Dr. Saltz’s team set out to learn when they were most likely to get the highest response rate to review requests. They were methodical with this experiment, consistently using statistically significant samples. From the 50 to 70 requests sent daily, they tested sending immediately after the appointment, at the end of each day to each patient that day, and every Friday to each patient that week. It turned out that sending daily at the end of the day was the time when patients were most likely to respond.

Building a strong online reputation is a marathon, not a sprint. It is not enough to simply sign up for Review Power; you must use it consistently to enjoy a review volume increase and associated organic visibility benefits.

Google Business Profile Listings

BEFORE + AFTER REVIEW POWER (YOY)

22%

Views on Search

 

81%

Views on Map

12%

Website Clicks

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