Reducing Cost per Acquisition via National Expansion and Keyword Optimization
QUICK FACTS
About the Practice
A leader in hormone replacement therapy, Pellecome sought to improve their digital marketing efficiency and effectiveness by reducing the Cost Per Acquisition (CPA) and increasing conversion rates, hoping to surpass industry averages. After partnering with MyAdvice, the decision to focus on keyword optimization, national campaign expansion, and targeted landing pages was identified as the solution to achieve these goals.
RESULTS AT A GLANCE
Cost Per Acquisition (CPA)
RESULTS AT A GLANCE
Conversion Rate
Solutions Identified
August to October 2023: The campaign’s foundation was laid with a focus on refining Google Search Ads through careful keyword optimization, paired with the creation of targeted landing pages. This initial phase aimed to increase relevance and engagement among healthcare providers.
October to December 2023: Campaigns were expanded to the national level, helping Pellecome gain leverage and extend their reach to a broader audience. Continuous optimization of keywords and landing page content was prioritized to maintain high-quality lead generation as the campaign’s scope widened.
Results Analysis
• Reduction of CPA: MyAdvice’s strategic approach brought Pellecome’s CPA down from $300 in August 2023 to $70 by January 2024, significantly below the industry standard of $145.
• Conversion Rate Improvement: The conversion rate saw a notable increase from 2.96% at the campaign’s outset to 5.1%, doubling the industry average of 2.5%.
• The campaign’s success in surpassing industry standards for both CPA and conversion rates demonstrated MyAdvice’s expertise in digital marketing strategy and execution.
• Enhanced brand visibility and credibility among healthcare providers nationwide, fueled by targeted, relevant marketing efforts.
SUMMARY
Key Outcome Takeaways
The precision in keyword selection and optimization significantly improved ad performance and relevance.
Strategic expansion of the campaign’s geographical targeting opened new markets without diluting the effectiveness of Pellecome’s messaging.
Development of targeted landing pages efficiently converted the increased traffic into high-quality leads.
Under MyAdvice’s guidance, Pellecome not only significantly reduced its CPA but also more than doubled the industry standard conversion rate. This campaign exemplifies the potential of targeted digital marketing strategies to achieve exceptional results in the healthcare sector.
Encouraged by these results, MyAdvice plans to continue exploring innovative strategies to further enhance digital marketing performance, aiming to maintain Pellecome’s competitive edge and support its growth ambitions.
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