Colorado cosmetic surgery practice enjoys 134% increase in traffic and 29% increase in clicks within 9 months after launch of new website.
Results At-a-Glance
9-Month Improvements
Back in 2005, the Breast Reconstruction Center at Park Meadows Cosmetic Surgery in Lone Tree, CO, began offering a highly specialized procedure for breast reconstructive surgery. As the practice grew, by 2023 they realized they would need a separate website for their prospective patients to research their breast surgery options. While half of their patients are battling cancer and need to know their cosmetic surgery options after new diagnoses or previous reconstructive surgeries, the other half are seeking cosmetic surgery,
and both groups can find everything they need at Park Meadows. But how do you make one website easy to use and understand for two very different audiences?
Anne Bonn, Administrator for Park Meadows, said her biggest goals with MyAdvice for the website were to make it simple for potential patients to research, and to feature photos beyond simple stock imagery.
ANNE BONN, PRACTICE ADMINISTRATOR
“I wanted it to feel hopeful and be very easy to use. The process was so easy. Rather than having to spend lots of time telling the MyAdvice team what I wanted, they asked the right questions and made it easy. The first time I saw it, I loved it immediately,” says Bonn.
She says this easy-to-work-with quality keeps Park Meadows working with MyAdvice. Since beginning a partnership with MyAdvice, she says the quality of care and “Advice” they’ve received from their Marketing Coaches has been consistently great as well.
In the 9 months since they launched their new site with these goals
in mind, Park Meadows has seen a 134% increase in traffic across the entire site, as well as a 29% increase in clicks, indicating people are finding what they need and clicking on it. Most importantly, they’ve increased their search traffic 140% for terms related to the specialty procedure they provide, indicating they’re not just attracting more visitors, they’re attracting more of the right visitors.
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