When Scott Bader, Marketing Director at Orchard Meadows Family Dental and Denture Clinic, first joined the practice, he was tasked with growing the business, which included website maintenance and other marketing duties.
However, he found himself up against two challenges. The first was the platform he was using to improve his SEO, finding the level of customer service lacking. The frequent mistakes he found himself having to fix were creating tension and frustrating him.
As he puts it, “I know a lot more about the previous company we used because they kept messing things up.”
The second challenge was one he didn’t realize he was facing until he partnered with MyAdvice: not knowing how much he didn’t know. In his own words, “When I first started, I didn’t know what I didn’t know. I was unconsciously incompetent. Now that I’ve worked with MyAdvice, I’ve learned more and I’m becoming consciously competent in filling in the knowledge gaps.”
Scott credits the Customer Success Managers he has worked with as well as the knowledge baked into MyAdvice’s tools with helping him fill in these knowledge gaps. From the guidance he relied on through his website redesign, to the features of the tools Orchard Meadows Dental has utilized – such as the content library that helps him craft useful, compelling content for his website and social media platforms – he hasn’t found any shortage of Advice to lean on as he grows his practice.
That advice and feedback has helped him build a thriving digital presence, as well as helping him become a better, more well-rounded marketer.
Says Scott, "I’m a one-man band here, so it’s nice having someone who can help me see the small things I can do to see big improvements."
"I’m a one-man band here, so it’s nice having someone who can help me see the small things I can do to see big improvements."
SCOTT BADER, MARKETING DIRECTOR
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