Oklahoma City law practice enjoys 70% increase in lead volume over four months.
QUICK FACTS
About the Practice
Accident and injury lawyers Johnson & Biscone is a law firm based in Oklahoma City who came to MyAdvice with the goal of bringing higher-quality cases, specifically by bringing in more relevant organic traffic through their website via search engine marketing and website content. A MyAdvice client for a number of years, their website had been optimized, kept technically updated, and had new content added and enriched often. However, this project involved some specific goals and optimizations.
YEAR-OVER-YEAR: 04/2024 vs. 04/2023
Key Results At-a-Glance
May 2024 vs. April 2024
Page-Specific Notable Changes
Objectives
- Increase organic clicks and impressions.
- Improve average search results positions.
- Address technical search optimization issues.
- Enhance on-page search optimization elements.
- Enrich content for better engagement and keyword relevance.
Results Analysis
After identifying the content that had historically performed the best for their practice, MyAdvice adjusted future content to emulate this type of content while still being optimized for peak performance, and that’s when the practice saw a staggering 70% increase in lead volume. This increase in traffic also helped spike their review volume, which gave Google the information it needed to show its local listing more often, benefitting all aspects of the practice online presence.
THE HOW
What We Did
Title Tag Changes:
Implemented across key pages for better relevance and click-through rates.
Meta Descriptions:
Revised to be concise, include relevant keywords, and drive user engagement.
Internal Linking:
Enhanced across various pages to improve user navigation and search optimization.
New Content:
Added content monthly to drive additional traffic to the practice website.
THE WHY
Why It Matters
When we launched with Johnson & Biscone, they guided MyAdvice towards the type of content they felt converted better for them. We adjusted future content to focus on their historically better performing topics, which is when we started to see an improvement in quality traffic to their site.
As a result, the practice saw a 70% increase in lead volume over the last 4 months. The improved traffic has also helped review volume, which gives Google the information it needs to show their local listing more often, benefitting all aspects of the practice online presence.
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