Higher click volume, improved SERP rankings, and a stronger online presence in 12 months.
QUICK FACTS
About the Practice
With a highly reputable and established physical presence in Boulder, CO, Jeffress Law firm came to MyAdvice with the goal of enhancing their localized online presence and bringing in more leads through strategic search improvements. The focus was around drunk driving and bicycle accidents, and through strategic content and keywords, we implemented targeted efforts to grow Jeffress Law’s website traffic in these areas. By optimizing their website performance, resolving key technical issues, and enriching their content, they subsequently grew their client base.
YEAR-OVER-YEAR: 05/2024 vs. 05/2023
Key Results At-a-Glance
May 2024 vs. April 2024
Page-Specific Clicks Increases
Objectives
- Increase organic clicks and impressions.
- Improve average search results positions.
- Address technical search issues.
- Enhance on-page search elements.
- Enrich content for better engagement and keyword relevance.
Results Analysis
By implementing a comprehensive strategy that included technical search optimization fixes, on-page optimizations, content enhancements, and strategic internal linking, Jeffress Law significantly increased call and form submission leads in a short time period.
These efforts resulted in higher click volume, improved search rankings, and, ultimately, a stronger online presence in their target primary and secondary markets in Boulder and the surrounding areas, generating more leads for their practice.
KEY TAKEAWAYS
What We Did
Adjusted title tags.
Applied to crucial pages to improve relevance, optimize keywords, and increase click-through rates.
Updated meta descriptions.
Refined to be succinct, incorporated relevant keywords, and boosted user engagement.
Refined internal linking strategy.
Enhanced throughout the site to improve user navigation and overall SEO performance.
Added new content.
Added new content each quarter to key pages, enriching personal injury content and pages with additional information and subtopics.
Refined title and header keywords.
Enhanced local search relevance by updating key pages with specific product and procedure topics.
Enhanced content depth.
Added comprehensive subtopics and images with optimized alt tags to improve SEO and user experience.
Cross-promoted services.
Improved internal linking by cross-promoting services to enhance user navigation and search optimization.
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