A data-driven approach and strategic on-page adjustments help Ohio OB/GYN practice grow in both their primary and secondary markets.
QUICK FACTS
About the Practice
Huey & Weprin OB/GYN has been a MyAdvice client since 2019. Running their practice out of Kettering, Ohio, they knew they needed to refine their Search Engine Optimization (SEO) strategy to stay ahead of the increasing competition in the area. Their team has slowly added features to the practice website throughout the past several years of working with MyAdvice. They have created a digital presence utilizing strategies that stay in sync and are easily managed, monitored, and optimized in their Success Center account.
YEAR-OVER-YEAR: 09/2024 vs. 09/2023
Key Results At-a-Glance
MONTH-OVER-MONTH: 09/2024 vs. 08/2024
Page-Specific Clicks Increases
Objectives
- Launch a new Signature Website as part of the MyAdvice “new every two” guarantee
- Craft a multi-layered search optimization strategy to optimize on-page elements and enrich content
- Improve the user experience of their website
- Fix technical issues within their website
- Improve internal linking structure to streamline navigation
Results
After identifying content that needed to be updated and overhauled, Huey & Weprin OBGYN saw a significant clicks increase of 23%, even while their website impressions decreased by 40%. This means that searches began driving more relevant traffic. The biggest indicator of success was seeing a form submission increase of 118% yearover-year, which highlights that traffic quality was improving, with users more engaged and motivated to take action.
THE HOW
What We Did
Overhauled strategy and KPIs.
Upon discovering areas of stagnation, such as dips in organic clicks and impressions despite steady site traffic, we determined that a multi-layered search optimization strategy was necessary. That required changes to our approach and the metrics we monitored.
Updated on-page elements.
To improve search engine results page (SERP) visibility accordingly, we updated page meta titles and descriptions, aligned title tags with user intent, and boosted the client's search health score by fixing errors, warnings, and notices.
Updated and overhauled site content.
To further enhance keyword distribution, we set a goal to engage users more effectively by expanding the website content. We added new subtopics and a Frequently Asked Questions section, and tagged all images.
THE WHY
Why It Matters
Search optimization is ever-changing and thus requires continual readjustment. The changes our team made laid a strong foundation for measurable gains in both website traffic and form submissions.
Our data-driven approach and strategic on-page adjustments helped Huey & Weprin OB/ GYN grow in both their primary and secondary markets and avoid wasting marketing dollars on stagnating strategies.
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