Website redesign and dental SEO resulted in tripling leads for renowned Milwaukee dentist.
QUICK FACTS
About the Practice
Hampton Dental Associates has been in business for nearly 100 years, passed down through 4 generations. Dr. Richard Winter has received the supreme honor of fellowship status with Academy of Dentistry International (ADI) and International College of Dentists (IDC). Yet, their practice growth did not correlate with these exceptional qualifications.
AT-A-GLANCE
Results Summary
All reported results over 2 years. // * Based on an average cosmetic dental patient value of $1,600 at a 50% conversion rate. // ** Reputation score increase to 4.9 through Review Power.
With MyAdvice I have a responsive, professional team to not only free up my personal time but to make sure my professional talents can be utilized!
~ Dr. Winter
Challenges
- Multiple websites; lacking a clear marketing plan
- Located in a very competitive market
- Not receiving enough leads from their digital marketing budget
Goals
- Increase traffic and website leads
- Increase conversions with a mobile-responsive website
Strategy
- Redesigned website to emphasize experience, credentials, awards, videos, and before & after cases. Designed a better functioning, responsive website that works on all devices.
- Combined multiple websites into one, following a clear and concise marketing strategy.
- Maintained consistent information across 200 directories to improve local online presence.
- Grew social media following.
- Regularly posting to blog and generating links back to the website.
CASE STUDY
Conclusion
Since partnering with MyAdvice, Hampton Dental Associates has seen growth in website traffic and leads, allowing Dr. Winter to pursue other passions in his life -- from a foodie Instagram account to writing a monthly column in his local newspaper called “Ask The Dentist”.
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