Pay-Per-Click for
Gastroenterology Practices
The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.
Your Fast Track to Growth
Organic search is becoming more challenging as search engines give more prominence to paid search. For that reason, paid search needs to be part of your digital marketing plan.
Pay-per-click (PPC) advertising has that moniker because your gastroenterology practice only pays when a user clicks on your ad and is directed to your website. With PPC ads, you truly get exactly what you pay for.
Businesses make an average of $2 in revenue for every $1 they spend on Adwords.
MyAdvice can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click. Monthly reports listing total conversions allow MyAdvice to convey projected revenue resulting from your Pay-Per-Click campaign.
Often referred to as PPC (pay-per-click) because you only pay when a user clicks on your ad and lands on your gastroenterology website. SEM complements your organic marketing efforts and increases your online visibility.Â
Did You Know ... ?
On average, 41% of clicks go to the top three paid ads on the search results page.
Source: Wordstream
Successful Strategy Components
Boost Your Brand
Pay-Per-Click ads not only increase your direct conversions from website visitors, but they also get your brand name out there more often. Each time a customer views your ad in the Google search results, it is called an impression. The more impressions you have on a potential patient, the greater trust and credibility you appear to have in their eyes.Â
Whether or not the potential visitor clicks on your website link on the first appearance, steady exposure increases the likelihood that clients will visit your site.
Effort Meter
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Very Difficult
- Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)
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of people said they'd click on a Google ad, according to Search Engine Land.
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Google Ads results receive 65% of the clicks that started with buying keywords.
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Organic results receive 35% of the clicks that started with buying keywords.
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of people click on a paid search ad because it directly answers their search query.
Optimize Your Campaign
The best way to set yourself up for success is to perform keyword research.
MyAdvice thoroughly researches possible search terms related to your gastroenterology practice and services you offer to ensure that your Pay-Per-Click ads appear in every patient search sphere.
After the research is done and the ads are up and running, your campaigns are continuously monitored and adjusted to optimize their performance. That makes PPC advertising truly cost-effective, which is why it needs to be a part of your digital marketing plan.Â
Prior to an SEM campaign, it is crucial that you implement a gastroenterology SEO strategy, robust content, and a beautiful website to ensure your budget is efficient and your ad quality scores are high.
Slice of Advice
You must have robust content and a beautiful site to generate the best ROI from your PPC budget.
There are different SEM ad types, and they require different strategies to optimize your ads to generate leads. That’s why you need a gastroenterology practice marketing firm to manage your SEM. The two most common search engine advertisements for gastroenterology practices are text ads (the paid returns atop the search engine results page) and display ads (ads on the right side or across the entire top of regular webpages). Unlike text ads atop search engine results pages, display ads show up on pages of websites that you set as parameters. For instance, a display PPC ad for your practice could show up on a page where someone in your local area is researching Crohn’s Disease.
You must have robust content and a beautiful site to generate the best ROI from your PPC budget. There are different types of SEM, and each requires different strategies to optimize your ads to generate leads.Â
