Digital Marketing for Orthodontic Practices
Attract new patients. Build a standout brand. Grow your orthodontic practice.
Running a successful orthodontic practice means more than just great outcomes — it requires a strong digital presence that brings the right patients through your doors. Whether you're competing with large multi-location brands or struggling with outdated marketing, MyAdvice helps orthodontic practices turn their websites and digital channels into growth engines.
The Ultimate Guide to Orthodontic Marketing
You’re up against more than just crooked teeth.
Orthodontists today face a long list of marketing challenges:
- Competing with big-brand orthodontic chains and mail-order aligners
- Relying on referrals and walk-ins while competitors dominate online search
- Trying to grow with a website that’s outdated or hard to navigate
- Getting ghosted on social media or struggling to earn quality online reviews
That’s where we come in. This guide will help you identify what’s holding your marketing back, discover proven strategies that drive new patient growth, and learn how to create a digital presence that builds trust, boosts visibility, and fuels long-term success.
Here's your six-step action plan:
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Orthodontic Website Design
What makes a good orthodontic website?
FUN FACT
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Nearly 95% of a patient’s first impression of your practice is tied to your website’s design and usability.
Your website is more than a digital brochure — it’s the online front door to your orthodontic practice. It’s often the first place potential patients go when researching treatment options, and it heavily influences whether they schedule a consultation or look elsewhere.
Unfortunately, many orthodontic practices still rely on outdated, clunky websites that don’t reflect their clinical expertise or meet the expectations of modern patients.
What a high-performing orthodontic website should do:
- Be mobile-friendly and fully responsive across all devices
- Load fast (ideally in under 3 seconds)
- Showcase your services, team, and real patient outcomes
- Include strong calls-to-action like “Book a Free Consultation.”
- Build trust through sleek, professional design and intuitive navigation.
A polished, professionally built website can position your practice as the trusted choice, whether you're attracting teens and their parents for braces or adults looking for discreet aligner options.
Not sure how your site measures up? We’ll show you what’s working and what’s not.
Submit your website for a free instant analysis.
MyAdvice has 20+ years of experience building websites for practices like yours. All of our websites combine form and function, plus the support and knowledge you need.
Web Design Resources
Want to improve your web presence? Dive into these extra resources and start turning clicks into connections!
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Local Search for Orthodontists
FUN FACT
of people who perform a local search visit a business within 5 miles, including orthodontic practices.
Local SEO determines how your orthodontic practice appears in Google Maps, mobile searches, and “near me” results. Even if your website is polished and professional, you could still be invisible to potential patients if your Google Business Profile is unclaimed, incomplete, or your practice details are inconsistent across directories. Many orthodontists lose out on high-intent, local traffic simply because their online listings are outdated or missing altogether. That’s why an effective local SEO strategy is critical for getting discovered by patients who are actively searching for care in your area.
What successful orthodontic practices do:
- Claim and complete their Google Business Profile
- Keep Name, Address, and Phone (NAP) data consistent across all directories
- Add updated photos of their office, team, and treatments
- Use local search terms like “braces near me” or “orthodontist in [City]”
- Keep hours, services, and holiday closures current
Orthodontics is a hyper-local service — most patients choose a provider within a few miles of home. That’s why showing up in top local search results is essential. At MyAdvice, we manage your entire local SEO strategy, from optimizing your Google Business Profile to correcting and maintaining accurate listings across the web. Our Local SEO tool works behind the scenes 24/7 to boost your visibility in Google Maps and mobile searches, helping nearby patients find — and choose — your practice first.
WHY IT MATTERS
of consumers trust online reviews as much as personal recommendations, including patients choosing an orthodontist.
What people say about your practice online can make or break a potential patient’s decision. In fact, 9 out of 10 people read reviews before visiting a business, and more than 70% take action only after seeing positive feedback. Unfortunately, many private orthodontic practices don’t have a reliable way to request or manage reviews, leaving their reputation vulnerable to a handful of outspoken voices.
Search engines and prospective patients both pay close attention to your reviews, especially:
- The number of reviews
- The sentiment and recency of those reviews
- Your responses to feedback, both good and bad
These factors influence your online reputation and rankings in local search results and the Google Map Pack.
A reputation management system helps you:
- Automatically request reviews via text or email after appointments
- Monitor and respond to feedback in real time
- Spot trends in patient sentiment (like wait times or results)
- Increase your review volume, rating, and credibility
More high-quality reviews build trust, boost your visibility, and convert more visitors into patients. That’s why we created Review Power — a simple, HIPAA-compliant tool that helps you collect, respond to, and manage reviews across platforms, all while protecting your practice reputation.
Reputation Management Resources
Curious how your online reviews could be your secret weapon for growth? Here's some more Advice for you!
WHY IT MATTERS
of patients who follow a healthcare brand on social media are more loyal to it.
Orthodontists often know the value of word-of-mouth, but miss the chance to extend that influence online. A strong social media presence helps humanize your practice, showcase your results, and keep your brand top-of-mind, especially for younger patients and parents researching providers.
Still, many practices struggle with consistency or feel unsure about what to post. Social media becomes a chore, and the result is generic or outdated content that doesn’t reflect the quality of care you provide.
What works best for orthodontic practices?
- Highlighting patient success stories (with permission)
- Posting tips about braces care, Invisalign, or what to expect during treatment
- Introducing team members and celebrating milestones
- Sharing office updates, community involvement, or giveaways
- Encouraging satisfied patients and families to follow and engage
Our Social Power tool helps you stay consistent without the stress. You’ll get access to a library of customizable post templates, AI-powered caption writing, and a calendar view to plan your content in advance. We’ll help you post like a pro, saving you time while building your brand.
Social Media Marketing Resources
Ready to give your practice a social makeover? Here are some tips on how to shine online.
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Advanced SEO for Orthodontic Practices
WHY IT MATTERS
of searchers never click past the first page of results — if you're not ranking on page one, you're missing out.
Search Engine Optimization (SEO) is how your orthodontic practice gets discovered in Google’s organic results. It’s a long-term strategy, but critical for driving steady, high-intent traffic to your site.
Many orthodontists struggle with SEO because of:
- Little to no original content on their website
- Thin or duplicate service pages that don’t reflect their offerings
- Lack of keyword optimization tied to what patients actually search
- Missing technical elements like security protocols, site speed, and crawl structure
A strong orthodontic SEO strategy includes:
- Keyword research tailored to services like braces, Invisalign, and early orthodontic evaluations
- Optimized treatment pages that speak to both parents and adult patients
- Regular blog content answering common questions (e.g., “How long do braces take?” or “Is Invisalign right for teens?”)
- Backend technical improvements that make your site faster and easier for search engines to index
You could be the most trusted orthodontist in town — but if your site content doesn’t reflect that, Google won’t either. Many practices simply don’t have time to write educational content that ranks well and builds trust.
We handle SEO from start to finish. Our team researches the best orthodontic keywords, writes and optimizes service and blog content, and implements the technical updates needed to boost your visibility. From braces vs. Invisalign to FAQs about retainers, we help your practice rank for the questions your future patients are already asking.
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Paid Search (SEM) for Orthodontic Practice Growth
WHY IT MATTERS
of people say paid search ads make it easier to find the information they’re looking for, especially regarding healthcare.
Problem: You’ve tried Google or Facebook Ads, but they were expensive and didn’t convert.
Need to attract new patients quickly? Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC) advertising, instantly places your orthodontic practice at the top of Google search results. Whether you're promoting Invisalign, launching a new office, or filling gaps in your schedule, PPC gets you in front of the right patients at the right time.
Many orthodontists try paid ads but get frustrated with poor results. Usually, because the campaigns aren’t targeted well, the ad copy lacks clarity, or the landing pages aren’t optimized to convert.
Why PPC works for orthodontic practices:
- Shows your ad when someone searches for “Invisalign near me” or “braces for teens [City]”
- Delivers immediate visibility and lead generation
- Highly measurable, so you know what’s working
- Easy to adjust or pause as your goals evolve
The MyAdvice Solution:
Our PPC specialists design campaigns tailored specifically to orthodontic services. We handle everything — from keyword research and ad copy to landing page optimization and performance tracking. You get better leads, more consults, and faster ROI.
Want the best results? We recommend pairing PPC with SEO for a strategy that balances quick wins with long-term growth. Let our digital experts review your current marketing plan and show you what’s possible.
SEM Resources
Learn more on how paid search can accelerate your practice success.
Your website should be as polished as your results.
You’ve straightened thousands of smiles. We’ll help straighten out your marketing.
Request a free website checkup today and find out how MyAdvice can help your orthodontic practice grow — locally and online.
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Social Media Marketing for Orthodontists