Digital Growth for Orthodontic Practices
Running a thriving orthodontic practice isn’t just about straightening teeth — it’s about running a business that grows predictably and profitably. That means attracting more of the right patients, converting consultations into starts, and keeping your schedule full without adding more overhead.
The MyAdvice Success Center gives orthodontic practices a smarter path to growth. It’s not a list of marketing tactics — it’s a profitability system that integrates your website, reviews, search, social, and paid campaigns into one AI-powered platform. The result? More booked consultations, stronger patient relationships, and higher lifetime value — all with less effort from your team.
The Ultimate Guide to Orthodontic Practice Growth
You’re competing against more than just crooked teeth.
Orthodontists today face unique marketing challenges:
- Competing with DSOs, multi-location competitors, and direct-to-consumer aligners
- Depending too heavily on referrals while competitors dominate search results
- Outdated websites that lose parents and teens before they book a consult
- Inconsistent reviews and social presence that hurt trust
The Success Center solves these challenges by combining AI, automation, and orthodontic-specific strategies into one system. Instead of juggling vendors, you get an integrated platform that builds trust, boosts visibility, and drives predictable patient growth.
Here’s your six-step action plan — reimagined for profitable growth:
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Orthodontic Website Design
What makes a good orthodontic website?
why it matters
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Nearly 95% of a patient’s first impression of your practice is tied to your website’s design and usability.
Your website is the first impression for both teens and parents — and it decides whether they book a consultation or bounce to a competitor. elsewhere.
But a modern orthodontic website is more than design. In the Success Center, your site is fast, mobile-friendly, and built to convert — plus it powers your visibility across search and AI-driven platforms.
What's Included:
- Responsive, mobile-first design for patients researching on their phones
- Clear service pages for braces, Invisalign, and retainers
- Online scheduling, forms, and chat to reduce no-shows
- Trust-building visuals: team bios, before/after photos, patient testimonials
- Real-time monitoring and updates so your site never falls behind
Your site isn’t just a brochure — it’s the engine driving new consultations.
Submit your website for a free instant analysis.
MyAdvice has 20+ years of experience building websites for practices like yours. All of our websites combine form and function, plus the support and knowledge you need.
Web Design Resources
Want to improve your web presence? Dive into these extra resources and start turning clicks into connections!
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Local Search for Orthodontists
why it matters
of people who perform a local search visit a business within 5 miles, including orthodontic practices.
Most orthodontic patients choose a provider within a few miles of home. That means local visibility is everything.
The Success Center automates and manages your local listings, ensuring you appear at the top of Google Maps and “near me” searches when families look for orthodontic care.
What’s Included:
- Optimized Google Business Profile with treatment-specific content
- Consistent NAP (Name, Address, Phone) across 50+ directories
- Photo and service updates for seasonal campaigns (back-to-school, Invisalign promos)
- Map pack performance tracking built into your dashboard
If you’re not showing up locally, you’re not even in the running.
WHY IT MATTERS
of consumers trust online reviews as much as personal recommendations, including patients choosing an orthodontist.
Parents won’t book a consultation without reviews they can trust. Teens won’t either. Reviews are the new referral — and orthodontics is a highly competitive, trust-driven specialty.
The Success Center automates review requests, generates HIPAA-compliant responses, and alerts you to negative sentiment, enabling you to stay ahead.
- The number of reviews
- The sentiment and recency of those reviews
- Your responses to feedback, both good and bad
These factors influence your online reputation and rankings in local search results and the Google Map Pack.
What's Included:
- Automated review requests via email/text after consults
- AI-powered review response assistance, always HIPAA-compliant
- Alerts for negative reviews so you can respond quickly
- Central dashboard to monitor patient sentiment and credibility
Every review is a chance to win — or lose — your next patient.
Reputation Management Resources
Curious how your online reviews could be your secret weapon for growth? Here's some more Advice for you!
WHY IT MATTERS
of patients who follow a healthcare brand on social media are more loyal to it.
Word-of-mouth has gone digital. Parents and teens alike check social media before making a choice — which makes your online presence as important as your office experience.
The Success Center simplifies orthodontic social media, giving you ready-to-use content, AI-powered captions, and a scheduler that saves hours each month.
What works best for orthodontic practices?
- Patient transformation stories (before/after braces or aligners)
- Tips on braces care or Invisalign maintenance
- Behind-the-scenes team culture and milestone celebrations
- Promotions, giveaways, and community involvement
What's Included:
- Pre-built orthodontic post templates
- Calendar view to schedule months of content in minutes
- Tools for engagement tracking and trend monitoring
- AI-assisted content creation for variety and personalization
Social Media isn’t about noise. It’s about connection — and conversion.
Social Media Marketing Resources
Ready to give your practice a social makeover? Here are some tips on how to shine online.
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Advanced SEO for Orthodontic Practices
WHY IT MATTERS
of searchers never click past the first page of results — if you're not ranking on page one, you're missing out.
From “best orthodontist near me” to “how much do braces cost,” patients are searching for answers every day. If you’re not visible, competitors are.
The Success Center integrates search optimization across your site, blogs, and technical structure — so you show up for the right searches and convert visitors into booked consultations.
What's Included:
- Treatment-focused keyword optimization (braces, Invisalign, retainers)
- Optimized service pages for both teen and adult patient needs
- Blog content answering high-intent questions (“How long do braces take?”)
We don’t chase clicks. We build a search presence that brings in new patients.
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Paid Search (SEM) for Orthodontic Practice Growth
WHY IT MATTERS
of people say paid search ads make it easier to find the information they’re looking for, especially regarding healthcare.
Want to fill your Orthodontic practice's schedule fast?
Paid ads get your practice in front of patients actively searching for orthodontic treatment.
The Success Center ties PPC directly to conversion tracking, so you know exactly which ads drive consultations — and which dollars deliver ROI.
What's Included:
- Campaigns designed for braces, Invisalign, and orthodontic evaluations
- Market-specific budget guidance (rural, suburban, metro)
- Conversion-optimized landing pages for fast results
PPC is powerful when it’s connected to the rest of your system.
SEM Resources
Learn more on how paid search can accelerate your practice success.
Your website should be as polished as your results.
You’ve straightened thousands of smiles. We’ll help straighten out your marketing.
Request a free website checkup today and find out how MyAdvice can help your orthodontic practice grow — locally and online.
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Social Media for Orthodontic Practices —
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