Getting a bad review isn’t fun. Online reviews have become a powerful tool for patients looking to choose a new provider. They’re often the first impression a prospect has of your practice, so it can be disappointing to get a negative review. However, studies have shown us some interesting things about the way prospective patients perceive negative online reviews. According to one survey, 66% of respondents indicated it’s important that providers respond publicly to online reviews.
Actions You Can Take
Bad reviews aren’t the end of the world.
Bad reviews aren’t the end of the world — in fact, they can be a good opportunity to show prospective patients how you operate. Creating a plan is the key to successfully handling them, but how do you do that? This guide will walk you through the 6 most important things to keep in mind as you create your strategy.
Here’s what you’ll learn:
- Why you shouldn’t ignore negative reviews.
- How to keep sensitive information confidential.
- How not to address the reviewer.
- How to keep emotion out of the conversation.
- How to create actionable changes from legitimate complaints.
- When and how to follow up.
Contact us for a free demo.
If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.