Referrals are an important part of a diversified digital marketing strategy. Most ophthalmologists and LASIK surgeons want to increase their professional referral sources, but probably encounter time constraints, insufficient visibility among prospective contacts, and/or difficulty identifying a target audience.

What if the foundations of an effective referral marketing strategy could be done for you? MyAdvice is pleased to offer this exact option for laser eye surgeons, ophthalmologists, and other eye care practices. Learn more by calling 435-575-7470 today!

Your Referral Marketing Campaign

LinkedIn may already be a cornerstone of your social media marketing. However, many eye doctors and surgeons don’t realize the enormous referral and lead generation capabilities of this venerable platform.

In partnership with a LinkedIn marketing expert, MyAdvice fully sets up your referral marketing and lead generation campaign. Our program includes:

  • A fully completed profile: Our LinkedIn expert ensures that your profile conveys your brand and serves as a comprehensive resource for contacts. This includes updates to highly visible sections like your header, tagline, summary, links, and more.
  • A highly profiled target audience: One of the keys to successful lead generation and referral marketing on LinkedIn is Sales Navigator. Using this premium feature, we are able to identify potential contacts based on their industry, how active they are on LinkedIn, and whether or not their services complement those of your practice.
  • Template messages customized to your brand: You can send up to 50 targeted invitations every weekday (1,000 per month) and over 500 follow-up messages every month.
  • 24/7 tracking: You can track messages from new contacts, ongoing communications, and other campaign activity any time.
  • Ongoing database marketing: Stay top of mind with your contacts by sending high-quality thought leadership content that demonstrates your authority and builds trust with your connections.

As you build your referral network, MyAdvice provides ongoing support. Ultimately, the goal of your campaign is to save you time and marketing money. While your competitors may focus exclusively on mass advertising campaigns, you can drive higher-quality leads for less and with minimal competition through referral marketing.

Advantages of Referral Marketing

Cultivating referral sources is all about building trust. LinkedIn is a highly trusted platform, so it is a good place to build your authority, make contact with fellow professionals in your industry, and develop conversations that could lead to new business.

In addition to being highly competitive among the providers of LASIK and other services, marketing strategies geared toward mass audiences typically catch prospective patients when they are early in the decision-making process. As a result, referral business comes with multiple benefits, including:

  • Referral leads are typically more qualified, having been at least partially vetted by your referral source
  • Referral patients typically shop less since they already have a higher level of trust in you
  • Referring practices can become a consistent stream of new patients and cases

Results for our MyAdvice referral marketing campaigns average:

  • 250 new targeted contacts per month
  • 30+ potential referrers who request a conversation
  • New referral leads from your new contacts may come within 30 to 60 days

If you don’t have time or have had limited success networking and establishing quality referral sources, find out how MyAdvice can help. Call us for free at 435-575-7470 for more information!

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