Dental Marketing – Overview

Whether you are just starting your dental practice, purchased a dental practice, or have been in business for years, an effective dental marketing strategy is crucial to your practice’s success.

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The Ultimate Guide to Dental Marketing

Are you maximizing the impact of your efforts?

MyAdvice offers a comprehensive suite of digital marketing products for dentists that expand your online exposure, drive traffic to your website, and generate more patients.

  • Website Design and Development
  • Local Power (Local SEO)
  • Review Power (Reputation Management)
  • Search Engine Optimization
  • Social Power (Social Media Marketing)
  • PPC

We can help you expand your online exposure, drive traffic to your website, and generate more leads and patients.

If you are not ready for a new website but want to learn how to maximize the impact of your marketing, we also provide strategic digital marketing products with our patient engagement software platform.

Dental Marketing Essentials

1 | Get online.

Let’s build a strong foundation - get online with a great looking, user-friendly website.



of people make judgements about a company's credibility based on its web design.

Source: Forbes

We create compelling websites for a variety of dental practices. Our dental websites are built and designed with you in mind. No matter your practice size or budget, your practice website will reflect your unique selling points.

Website Design and Development

Your website is the first point of contact for many potential patients. Make a lasting first impression with a great website design that informs, engages, and converts potential customers.

Web Power (Website Management)

Our Web Power product always ensures your website is up-to-date, secure, and fully functional. Issues are addressed as they arise and the fastest solutions are applied to make sure temporary hiccups don’t cause severe headaches.

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Dental Marketing Essentials

2 | Get found.

Our products help improve your online visibility and easily get found by appearing in relevant searches for your practice.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your dental practice online.

Local Power

Local Power is designed to verify all of your online business directory listings are accurate and up to date. Accurate directory listings establish trust, prevent patient confusion, and improve online rankings.

A robust presence for your practice will be built on Google through the use of Google Business Profile to help you get found by the patients that need you the most.

Blog Posting

Consistent blog posting on relevant dental topics such as dental procedures you offer, guidance on how to get the best smile, and why your practice is better than your competition, adds value to your site. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as a reliable source of information.

Search Engine Optimization

Patients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more patients to your site.

Dental Marketing Essentials

3 | Manage your reputation.



of people’s purchasing decisions are impacted by reviews.

Source: Podium


of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews are one of the most significant determining factors in choosing a dentist. Set yourself apart from the competition by building and maintaining a solid online reputation.

Review Power

Establish your practice as a leader in the dental field through a complete platform that allows you to request and respond to reviews via email and text message.

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Dental Marketing Essentials

4 | Expand your reach.



of the population are utilizing social media platforms.

Source: Pew Research

Go beyond organic search results to reach a wider scope of patients that are looking for a dental practice.

Social Power

Our Social Power product guarantees you will be active on social media by posting to your Facebook and Instagram accounts. These posts will highlight your practice in an appealing and personable way.


The fastest way to appear at the top of Google search results is to utilize paid search advertising. When patients search for terms related to your dental office and the services that you provide, Pay-Per-Click ads identify potential patients and direct them to your website.

Contact us for a free demo.

If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.

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