Social Media Marketing Lessons from Dr. Seuss

Dr. Seuss’ books aren’t just for kids — his writing contains themes that can be applied to your practice’s social media accounts. Read on to find out what you can learn from children’s favorite doctor…

ExploreB2B compiled several Dr. Seuss quotes and looked into how they can be used to boost a company’s social media campaign. Below are three of our favorite Dr. Seuss quotes, along with suggestions for what your practice can gain from them.

“Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.”

Statistics show that Facebook and Google+ posts that are accompanied by photos attract more engagement. Online users don’t want to read long, uniform blocks of text, and are much less likely to click on something that doesn’t include an image.

Liven up your practice’s social media posts with photos, illustrations and images that are relevant to your specialty but also colorful and eye-catching. And, of course, make sure that you have permission to use any image that you post. Learn more about the right way to add images to your social media posts.

“Why fit in, when you were born to stand out!”

You can mold your practice’s social media approach after successful accounts that you admire, but be sure to make your online presence your own. Brainstorm about what makes your practice unique and strive to highlight those points across your social media accounts.

“Be who you are and say what you feel because the ones who mind don’t matter, and the ones who matter don’t mind.”

When building your online presence, you’ll come across critics and naysayers. Find out how to properly handle and monitor the negative comments posted on your social media accounts.

Take negative feedback into consideration but know that as long as you’re staying true to your practice’s tone and vision – and portraying yourself accurately to your current and prospective patients – you should stay on track and stick to your approach.

MyAdvice Can Handle It for You

Too busy to manage your social media accounts? Let MyAdvice help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an MyAdvice Representative to learn more.

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