Both the healthcare industry and the Internet are rapidly changing fields, and this year is expected to bring about many new marketing and communication opportunities for your practice. Stay in the loop! Health Care Communication News has published an interesting article entitled 4 Healthcare Communication Trends You Can’t Ignore in 2012. Here is HCCN’s list along with our thoughts on the matter.
1. “The increasing role of social media in health care”
Social networking has become such an important part of the average web user’s life, that today, more people communicate through social networking sites than email. Your patients are reaching out- reach back! Launching a blog is a great way to generate content to share with your social networks.
2. “An explosive growth in mobile marketing”
The web has gone mobile. As consumer smartphone and tablet usage continues to rise, reaching out to your mobile audience has become a necessity. We recommend considering a full mobile website, to provide the ultimate user experience to all of your current and potential patients.
3. “The growing need for integrated communications and highly targeted messages”
Integrating these new media strategies with existing PR and marketing efforts to ensure a consistent message is essential. However, it’s equally important to customize the messages you send to speak directly to the various segments that make up your audience. Search Engine Marketing allows you to put your message directly in front of target market, zeroing in on those who have already expressed interest in what you have to offer. It further allows you to customize the experience for these visitors so you speak directly to their needs.
4. “Focusing on measuring success”
How many people visit your site? Which pages are most popular? How many leads come from your pay-per-click campaign? We can help you track it all. The beauty of Internet marketing is that you can easily and accurately measure its value!
Have any questions or concerns?
Contact a MedNet Representative, we’d be glad to help!