When it comes to marketing your medical or legal practice online, many believe they have to choose between SEO and PPC.
But here’s the truth: You don’t have to choose. In fact, for the best results, you need both.
At MyAdvice, we work with practices across the country that want faster results and sustainable growth. We’ve seen firsthand that combining SEO and PPC delivers the strongest marketing performance—providing quick wins while building a long-term online presence that pays off for years to come.
Understanding the Difference: Short-Term vs. Long-Term Impact
📈 PPC (Pay-Per-Click) = Instant Visibility and Immediate Leads
PPC advertising, especially through Google Ads (and Meta for paid social, when needed), offers immediate placement at the top of search results.
With a well-targeted PPC campaign, your practice can start driving traffic, generating leads, and booking consultations within days.
At MyAdvice, we optimize PPC campaigns using advanced audience targeting tools, while our marketing experts personally oversee performance to ensure your campaigns are continuously refined for the best ROI. Plus, clients receive monthly performance reports and review campaign data directly with their Marketing Coach during their consultation calls—so you always know how your investment is performing.
🌱 SEO (Search Engine Optimization) = Long-Term Organic Growth
While PPC delivers immediate traffic, SEO is your strategy for long-term success.
Through ongoing optimizations—like improving title tags, meta descriptions, URL structures, and content—we help practices grow their organic visibility steadily over time.
Our SEO program includes monthly consultations, content enhancements (including new AI-assisted blog posts reviewed by human writers), technical site updates, and link-building activities.
Clients have 24/7 access to the Success Center, where they can track keyword rankings, organic traffic trends, top landing pages, visitor locations, devices, and more.
The goal? To establish a sustainable presence that consistently drives new patients or clients—without being dependent on paid ads forever.
Why They Work Best Together
Rather than thinking of SEO and PPC as competing strategies, think of them as complementary forces:
- PPC fills the gaps while SEO builds momentum.
- PPC drives immediate traffic to generate leads while you’re climbing the organic rankings.
- SEO creates a foundation for long-term lead generation, eventually reducing your need to spend heavily on ads.
For practices with enough marketing budget, bundling SEO and PPC from the start is the smartest move.
This two-pronged strategy ensures you get fast results with PPC while investing in sustainable growth through SEO—positioning your practice for both short-term wins and lasting success.
Your Next Step: Build a Smarter Marketing Strategy
At MyAdvice, we specialize in creating customized strategies that combine the best of both worlds:
- Expert PPC management on Google (and Meta when needed)
- Comprehensive SEO programs that grow your organic traffic over time
- Full transparency with reporting available 24/7 in your Success Center
- One-on-one guidance from your dedicated Marketing Coach
